TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Conducting a marketing audit at your car dealership
Sales & Marketing

Conducting a thorough marketing audit at your car dealership

- March 1, 2023
How do you know your dealership marketing policies are effective? Is your dealership marketing team following industry best practices? A marketing audit is an essential tool to help you ensure...
image SEO
Sales & Marketing

Is image SEO important for car dealers?

- February 28, 2023
From 2016 to 2018, image searches grew by 60%, according to Google. Today, more consumers are centering their searches around photos, which is excellent news for a sector centered around...
Ziegler controversial remarks
Sales & Marketing

Why Jim Ziegler is urging dealers to re-enter the used car market

- February 24, 2023
When we last met with Jim Ziegler, the 'Alpha Dawg,' a veteran of the automotive retail industry and president of Ziegler SuperSystems, he shared his opinions and predictions regarding the...
used car inventory
Sales & Marketing

4 ways to start taking control of your used car inventory

- February 22, 2023
The state of used cars is ever-changing. A few weeks ago, articles like "The Pandemic Used-Car Boom Is Coming to an Abrupt End" published in The New York Times discussed...
MSRP
Sales & Marketing

MSRP price changes: Why they could be a ‘win-win’ for dealers and OEMs — Kevin Tynan, Bloomberg

- February 21, 2023
Many industry analysts speculate that Tesla's recent price reductions on their vehicle lineup, signals the beginning of a price war with rival automakers. On today's episode of Inside Automotive, we...
Sales & Marketing

5 tips to improve your search results page (SRP) design

- February 20, 2023
One of the most popular locations for potential car buyers to find you are on the device you’re likely viewing this article from, whether it’s a phone, laptop, or desktop...
Sales & Marketing

3 phrases that earn customer trust and close more deals — Matt Easton

- February 16, 2023
As customers do increasingly more research on the vehicles they wish to purchase, sales professionals must learn new phrases to keep control of the conversation, and achieve mutually beneficial results....
service customers customer experience TruVideo
Sales & Marketing

Collaborate to own the customer experience

- February 16, 2023
In the beginning, there was Microsoft. Apple arrived a year later. And they’ve been rivals ever since. But did you know, they’ve also been business partners? Collaboration between competitors may not...
Jonathan Smoke 2023 car market
Sales & Marketing

What January’s success can tell us about the 2023 car market — Jonathan Smoke

- February 15, 2023
As the dust settles on the 2023 car market, dealers are obsessively watching for signs of change. The year promises to be pivotal for the automotive industry, and even though...
hibernating hibernation, phrases
Sales & Marketing

How to bring your team out of sales hibernation

- February 14, 2023
The automotive industry is no stranger to the concept of sales hibernation. As a result, it is common for dealerships to experience a dip in sales during certain periods, particularly...


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