5 ways to rev up your dealership’s used car inventory for tax refund season
The tax refund season, an annual event as eagerly anticipated as the arrival of spring itself is upon us once again. And, so far, the IRS has issued way more...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Mobile video revolution: The new era of car sales
Automobile dealerships are told they must adapt to the ever-changing landscape every week. Or at least it seems that way. For example, one of the most significant developments in car...
6 ways your dealership can capitalize on word-of-mouth marketing
The greatest ambassador a dealership or any consumer-facing business has is current customers. People are more likely to consider the outlook of those they trust. According to Nielsen, 82% of...
Price control meets traction control
Demand is a slippery road. Sometimes the wheels spin, but the vehicle doesn’t move. So you lower the price to get some traction. But how much? And to which wheel?
The...
How car dealers are leveraging TikTok to drive sales [+8 tips for success]
As social media platforms continue to evolve and gain popularity, businesses are constantly looking for new ways to engage with customers and build their brands. One platform that has emerged...
5 powerful words to use when interacting with customers
In the automotive industry, it's all about closing on a sale. Some people tend to convert every customer into a sale with decent grosses, and others struggle to make the...
It’s getting easier to buy cars, here’s why — Dave Thomas | CDK Global
According to ease of purchase research conducted by CDK Global, 85% of last month's car buyers felt the process was easy, the highest score since last July, and 3% higher...
5 unique customer experience best practices to try this year
Customer experience is the number one brand differentiator. It is the holistic perception of customers and their interactions with an organization and its products and services throughout their relationship. Customer experience best...
How to own local search in 2023: Key trends for auto marketers to know
According to SEO software company Moz, local inquiries accounted for almost half of Google's two trillion searches yearly. Local search is a significant part of any brick-and-mortar business' marketing strategy,...
Marketing vs advertising to women car buyers and owners
Women are significant vehicle owners and drivers in North America, and their participation in the automotive market has been steadily increasing over the years. According to a 2021 report by...
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