TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Car sales tips: Converting aggressive prospects into paying customers

- May 10, 2023
As an automotive salesperson, you've probably had your fair share of interactions with aggressive prospects. These individuals often resort to bullying tactics to get what they want. They can be...
Successful salespeople blend the right amount of prospecting and developing their skills on the phone, email, and in-person.
Sales & Marketing

Best practices: Prospecting inbound and outbound sales leads

- May 9, 2023
Any veteran car salesperson will tell you that much has changed over the past couple of decade - and even more just in the last few years. Coming from someone...
By incorporating these nine trends into their email marketing strategies, dealerships can effectively engage customers and drive sales.
Sales & Marketing

9 of the latest trends in automotive email marketing for 2023

- May 9, 2023
As we cruise into 2023, the automotive dealership landscape is shifting gears and email marketing remains essential to any successful marketing strategy. To stay ahead of the curve and drive...
On today’s show, we’re pleased to welcome Karl Brauer, to provide his in-depth knowledge of current conditions of the used car market.
Sales & Marketing

How economic headwinds are shifting the used car market — Karl Brauer

- May 5, 2023
The used car market has seen significant shifts and changes in recent times. With evolving consumer preferences, technological advancements, and changing economic conditions, the used car market is a dynamic...
Ryan Osten joins Inside Automotive to discuss digital retail
Sales & Marketing

Digital retailing: What makes a good eCommerce platform? – Ryan Osten | Gubagoo

- May 3, 2023
Digital retailing has become particularly popular among car dealers and consumers over the last three years. But to remain competitive, dealers must not only have the right tools but also...
Hyken employees experience
Sales & Marketing

Shep Hyken’s top 3 ‘Golden Rules’ to improve the employee experience

- May 3, 2023
Employee experience should be prioritized and invested in as it ultimately impacts your bottom line. Joining us on another episode of Inside Automotive is Shep Hyken, customer service, and experience...
Customers are not likely to stay on a website that is confusing to navigate, as patience wears thin and they may decide to shop elsewhere. digital retailing personalized marketing
Sales & Marketing

First impressions matter: What message does your dealership’s website send?

- May 3, 2023
The critical acceleration of digital retailing has undoubtedly led almost every industry to invest heavily in technology and eCommerce solutions. This includes the auto industry, with dealerships needing to design...
Training for competition in car sales
Sales & Marketing

Competition for sales is back — but is your sales staff ready to sell again?

- May 1, 2023
U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021.¹ That bit of good news has been tempered by an...
Jessica Caldwell CBT Now
Sales & Marketing

Latest trends in auto retail: what Q1 tells us about 2023 — Jessica Caldwell | Edmunds

- April 28, 2023
Automotive retailers are reporting solid results from the first quarter, but will the favorable conditions carry over into the summer? On this edition of CBT Now, Jessica Caldwell, executive director...
Brian Finkelmeyer
Sales & Marketing

Affordability, EVs, and digital retailing: Q1 performance sheds new light on old topics

- April 26, 2023
As the industry adapts to an unfamiliar automotive landscape, what new challenges will dealers need to face? On this episode of Inside Automotive, Brian Finkelmeyer, senior director of new car...


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CBT News
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