The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

How branding can help your dealership be more competitive – Lissette Gole | Google

CBT News Staff Writer - April 10, 2023

Branding is an essential component of business growth, and as the car market becomes more competitive it is more important than ever for dealers to understand this important marketing strategy....

Sales & Marketing

How to keep your sales pipeline flowing strong all year long

Steve Mitchell - April 10, 2023

As the automotive industry continues to transform, with the advent of electric vehicles, autonomous driving technology, and subscription-based services, it looks like a bright future for dealers. However, it won't be...

Sales & Marketing

2 full-proof ways to successfully negotiate price — Sean Gardner | Joe Verde Group

Jaelyn Campbell - April 6, 2023

As customers adjust to a different automotive retailing landscape, it’s more important than ever for sales professionals and managers to continue honing and developing their skills. Today on Inside Automotive,...

Happy customer with car during a period of strong auto sales

Sales & Marketing

U.S. auto sales defy economic headwinds in first-quarter of 2023

Chanell Turner - April 5, 2023

Amid an uncertain economic outlook, the automotive industry has much to be optimistic about with March's auto sales performance. With year-over-year new vehicle gains and most major automakers seeing growth,...

Young couple looking at used car inventory

Sales & Marketing

5 ways to rev up your dealership’s used car inventory for tax refund season

Steve Mitchell - April 3, 2023

The tax refund season, an annual event as eagerly anticipated as the arrival of spring itself is upon us once again. And, so far, the IRS has issued way more...

one of the most significant developments in car sales has been the rise of mobile video

Sales & Marketing

Mobile video revolution: The new era of car sales

Steve Mitchell - March 30, 2023

Automobile dealerships are told they must adapt to the ever-changing landscape every week. Or at least it seems that way. For example, one of the most significant developments in car...

Sales & Marketing

6 ways your dealership can capitalize on word-of-mouth marketing

Chanell Turner - March 27, 2023

The greatest ambassador a dealership or any consumer-facing business has is current customers. People are more likely to consider the outlook of those they trust. According to Nielsen, 82% of...

Sales & Marketing

Price control meets traction control

Lotlinx - March 27, 2023

Demand is a slippery road. Sometimes the wheels spin, but the vehicle doesn’t move. So you lower the price to get some traction. But how much? And to which wheel? The...

Sales & Marketing

How car dealers are leveraging TikTok to drive sales [+8 tips for success]

CBT News - March 22, 2023

As social media platforms continue to evolve and gain popularity, businesses are constantly looking for new ways to engage with customers and build their brands. One platform that has emerged...

Sales & Marketing

5 powerful words to use when interacting with customers

Kimberly Hurley - March 21, 2023

In the automotive industry, it's all about closing on a sale. Some people tend to convert every customer into a sale with decent grosses, and others struggle to make the...

Sales & Marketing

How branding can help your dealership be more competitive – Lissette Gole | Google

How to keep your sales pipeline flowing strong all year long

2 full-proof ways to successfully negotiate price — Sean Gardner | Joe Verde Group

U.S. auto sales defy economic headwinds in first-quarter of 2023

5 ways to rev up your dealership’s used car inventory for tax refund season

Mobile video revolution: The new era of car sales

6 ways your dealership can capitalize on word-of-mouth marketing

Price control meets traction control

5 powerful words to use when interacting with customers

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