The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

The era of great sales and high pricing is over — Kevin Tynan | Bloomberg Intelligence

Jaelyn Campbell - March 13, 2023

In many cases, it was another winning quarter for the OEMS. On today's episode of Inside Automotive, Kevin Tynan, senior automotive analyst for Bloomberg Intelligence, joins us to talk about...

Sales & Marketing

Matt Easton shares key sales advice: ‘Stop selling and talk about the repercussions of not acting’

Jaelyn Campbell - March 9, 2023

When it comes to prospective buyers, salespeople need to ask the right questions. According to Matt Easton, Sales Trainer, Consultant, and Founder of Easton University, asking your buyer questions regarding...

Sales & Marketing

Using strategy and media to differentiate your car dealership

Steve Mitchell - March 8, 2023

Image isn't everything, but in today's TikTok-inspired media, your dealership needs to stand out to your target market when compared to your competition. So, it would help if you were...

Sales & Marketing

Pain Points: Buyers have changed and dealers should too

CBT News Staff Writer - March 7, 2023

Dealers understand the importance of excellent customer service more than anyone. But under the influences of technological advancements and financial crises, consumer needs have transformed faster than retailers can accommodate....

A snapshot of February's u.s. auto sales

Sales & Marketing

February U.S. auto sales: Ford and Hyundai show marked improvements, Japanese brands falter

CBT News - March 6, 2023

According to preliminary estimates from LMC Automotive, a leading automotive forecasting, and data company, U.S. auto sales saw a notable increase in February 2023. LMC predicts that the total vehicle...

Sales & Marketing

5 tips to outperform your competitors in the online marketplace

Steve Mitchell - March 3, 2023

When buying a car, today's consumers have more choices than ever. They can buy from a traditional dealership, an online-only marketplace, or even directly from a manufacturer. With so many...

Conducting a marketing audit at your car dealership

Sales & Marketing

Conducting a thorough marketing audit at your car dealership

Chanell Turner - March 1, 2023

How do you know your dealership marketing policies are effective? Is your dealership marketing team following industry best practices? A marketing audit is an essential tool to help you ensure...

Sales & Marketing

Is image SEO important for car dealers?

Chanell Turner - February 28, 2023

From 2016 to 2018, image searches grew by 60%, according to Google. Today, more consumers are centering their searches around photos, which is excellent news for a sector centered around...

Sales & Marketing

Why Jim Ziegler is urging dealers to re-enter the used car market

Jaelyn Campbell - February 24, 2023

When we last met with Jim Ziegler, the 'Alpha Dawg,' a veteran of the automotive retail industry and president of Ziegler SuperSystems, he shared his opinions and predictions regarding the...

Sales & Marketing

4 ways to start taking control of your used car inventory

Chanell Turner - February 22, 2023

The state of used cars is ever-changing. A few weeks ago, articles like "The Pandemic Used-Car Boom Is Coming to an Abrupt End" published in The New York Times discussed...

Sales & Marketing

The era of great sales and high pricing is over — Kevin Tynan | Bloomberg Intelligence

Matt Easton shares key sales advice: ‘Stop selling and talk about the repercussions of not acting’

Pain Points: Buyers have changed and dealers should too

February U.S. auto sales: Ford and Hyundai show marked improvements, Japanese brands falter

5 tips to outperform your competitors in the online marketplace

Conducting a thorough marketing audit at your car dealership

Is image SEO important for car dealers?

Why Jim Ziegler is urging dealers to re-enter the used car market

4 ways to start taking control of your used car inventory

Latest Articles

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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers

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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector