Joe Shaker is the CEO and Founder of TruVideo, the industry’s leading provider of an all-in-one, video-first communication platform that enables dealerships to deliver trusted and effective customer engagements. He is also the principal owner of Shaker Auto Group and won the Massachusetts Dealer of the Year award.
In the beginning, there was Microsoft. Apple arrived a year later. And they’ve been rivals ever since. But did you know, they’ve also been business partners?
Collaboration between competitors may not...