TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Customer Touch Points
Sales & Marketing

Consider Cutting Number Of Customer Touch Points In Sales Process In Half

- May 9, 2015
BDC approach just makes younger buyers who crave continuity deal with more people. BY KIRK MANZO Insanity is often defined as doing the same thing over and over, again and expecting...
improve dealership sales
Sales & Marketing

Safety in Numbers: Boost Confidence, Boost Sales

- May 1, 2015
Impress both the buyer and her companion to improve dealership sales. BY ANNE FLEMING When buying a car, 54 percent of women bring someone with them to the dealership, in contrast...
Business Development Dealership
Sales & Marketing

It’s Time to Create Your Business Development Dealership

- May 1, 2015
Going beyond the current BDC model and creating a business development dealership makes all employees accountable for growth in sales and service. BY DAVID KAIN Business Development Centers (BDCs) are a...
Sales & Marketing

Strategize How To Get The Most Out Of Automotive Conference Attendance

- May 1, 2015
Great ideas don’t get magically implemented. Pick your sessions carefully, and plan how to push through the best suggestions. BY GLENN PASCH Each month, car dealers are bombarded with promotions for...
New Customer Experience
Sales & Marketing

Banking on a New Customer Experience

- May 1, 2015
Bernie Moreno, founder and president of the Bernie Moreno Companies, draws upon his days with Saturn Corp., to build Ohio’s largest luxury auto group. BY CAROL WHITE When Saturn was founded...
Boomer car buyers
Sales & Marketing

Boomer Car Buyers Are Your Best Bet

- May 1, 2015
62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby Boomers. Boomers control 70% of the...
Women Visit More Dealerships
Sales & Marketing

Why Do Women Visit More Dealerships Than Men?

- April 1, 2015
How to convert extra visits into dollars for your dealership. BY ANNE FLEMING Women visit 30 percent more dealerships than men prior to buying a car, according to a Women-Drivers.com study....
Sales Consultant Recruiting
Sales & Marketing

Sales Consultant Recruiting Made Easy

- April 1, 2015
Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. BY MARK RIKESS Easily the biggest challenge I hear from...
analytic tools
Sales & Marketing

3 Simple Google Tools That Every Dealer Should Be Utilizing

- April 1, 2015
Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY Henry Ford once said he knew that half of every dollar he spent on advertising was...
Dealership’s Web Presence
Sales & Marketing

3 Tips to Strengthen Your Dealership’s Web Presence

- April 1, 2015
Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership. BY ZACH KLEMPF Dealerships without any meaningful online presence are...


Latest Articles
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White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
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GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
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White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
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Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
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Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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