TSLA406.4307.28%
GM81.5000.65%
F14.8400.13%
RIVN16.7601.22%
CYD50.0302.11%
HMC26.440-0.63%
TM174.9500%
CVNA64.100-3.72%
PAG180.960-0.06%
LAD313.3800.72%
AN191.530-2.54%
GPI325.3300.42%
ABG199.5300.05%
SAH84.6100.36%
TSLA406.4307.28%
GM81.5000.65%
F14.8400.13%
RIVN16.7601.22%
CYD50.0302.11%
HMC26.440-0.63%
TM174.9500%
CVNA64.100-3.72%
PAG180.960-0.06%
LAD313.3800.72%
AN191.530-2.54%
GPI325.3300.42%
ABG199.5300.05%
SAH84.6100.36%
TSLA406.4307.28%
GM81.5000.65%
F14.8400.13%
RIVN16.7601.22%
CYD50.0302.11%
HMC26.440-0.63%
TM174.9500%
CVNA64.100-3.72%
PAG180.960-0.06%
LAD313.3800.72%
AN191.530-2.54%
GPI325.3300.42%
ABG199.5300.05%
SAH84.6100.36%


How a Super Bowl champion is utilizing social media at his dealership

We’ve heard of former athletes who have owned car dealerships, but it is rare to find a Super Bowl-winning player that actually works at a dealership, and as the sales manager gives out free autographed posters to customers.

But that’s exactly what former Pittsburgh Steelers kicker Jeff Reed is now doing. Reed kicked for the Steelers from 2002 until 2010 and became the second-leading Steelers scorer of all time and also won two Super Bowls. But since June of this year, he is the sales manager of Keffer Chrysler Jeep Dodge and Pre-Owned Superstore in Charlotte, North Carolina.

Like most sales managers, Reed has embraced social media, utilizing LinkedIn to reach out to shoppers and fans. “We are the home of the best price guarantee, and I am someone you can trust. We have an awesome selection of vehicles and you can even get an autographed Super Bowl picture of me playing for the Pittsburgh Steelers. Please stop by and say hello to our great team. I truly appreciate your support and welcome to Steeler Nation!”

Despite that message, Keffer might soon be looking to fill his spot. Although Reed works 72 hours a week at his dealership, he still misses kicking for the Steelers. After losing two kickers to injury during the pre-season, the team traded for kicker Josh Scobee, but he missed two key kicks against the Ravens last Thursday.

Reed has contacted the Steelers ten times since the loss to the Ravens, but as of now, he’ll keep his job with Keffer.


More from Sales & Marketing
SEO is not enough. How GEO is rewriting the rules of automotive search

Dealers must act on GEO now as AI shifts car-buying behavior

- June 1, 2026
Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
Why inventory, service, and sales can't operate as separate experiences anymore

Why inventory, service, and sales can’t operate as separate experiences anymore

- June 1, 2026
For decades, dealerships have been organized around departments. Sales focused on inventory and deals. Service focused on repair orders and retention. Marketing worked within its own systems to drive traffic...
Amol Waishampayan, Co-Founder of fullthrottle.ai, DSP

How fullthrottle.ai is improving agency performance with automotive-specific DSPs

- April 21, 2026
As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms...
F&I leader Evan Walters urges accountability and early deal involvement to drive sales.

The trick top finance performers use to drive up performance 

- April 21, 2026
Sales performance continues to be shaped by new technology but that can also introduce gaps in execution and accountability that go all the way to the top. On this episode of...