The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

THIS JUST IN-January Total Sales

CBT News - February 2, 2016

January sales totals are in SAAR: 17.2 million Chrysler 6.9% Chrysler 22.1% Dodge 19.1% Fiat -20.3% Jeep 14.6% Ram 5.2% Ford -3.2% GM .5% Chevrolet -3.6% GMC 3.5% Toyota -5.0% Nissan 1.6% Honda -1.7% Kia 0% Hyundai 1.1% Volkswagen -8.9% Mazda -2.8% Subaru .7% BMW -4.7% Mercedes-Benz 1.7% Audi 2.7% Lincoln 8.4% Lexus -9.5% Cadillac -8.0% Buick 45.5% Acura -14.5% Infiniti -11.8%

Sales & Marketing

Does your sales department get along with your F&I department?

CBT News - February 1, 2016

Does your dealership ever have issues between the F&I department and Sales department? If any problems here aren’t smoothed out, it can greatly hinder increased profits at your store. Luckily, NCM...

Sales & Marketing

Consumers prefer having access to an online shopping process.

CBT News - February 1, 2016

Here are key results to a survey by MakeMyDeal.com. Wards Auto says consumers are much more satisfied when they can view and adjust vehicle payment terms online vs. starting the...

Sales & Marketing

Deliver The Experience That Every Customer Expects.

CBT News - January 28, 2016

Deliver the experience Can you deliver the experience that every customer expects? With today’s rapidly evolving car buying process, it can be challenging to keep up. Luckily cox automotive has best practices...

Sales & Marketing

What New Car Buyers Want Most

CBT News - January 27, 2016

So in the same week that Automakers and U.S. regulators joined together and took historic measures to improve recalls, J.D. Power released their 2016 U.S. Auto Avoider Study that tells...

Sales & Marketing

Who needs training first, management or sales people? An Auto Industry Legend will tell you.

CBT News - January 7, 2016

Auto Industry Legend Shares His Insight As a Dealer Principal or GM the objective is to what, get more sales, right. But according to some, most managers aren’t willing to be...

Sales & Marketing

Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers

Dennis Galbraith - December 21, 2015

Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers, their marketers and consultants discuss women...

Sales & Marketing

Consider These Plans For BDC Agents Paid By The Hour

Bill Wittenmyer - December 16, 2015

Keep your hourly rate competitive and implement fresh incentives daily and monthly. BY BILL WITTENMYER A friend of mine says all the time that “Our pay raise becomes effective when we are.”...

Sales & Marketing

Selecting Keywords Pays Off With Improved Marketing ROI

Amy Farley - December 14, 2015

Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY FARLEY A strong keyword strategy is one...

Sales & Marketing

Why an hourly rate is more important to your dealership’s BDC

CBT News - December 8, 2015

When it comes to running a BDC as a manager or working as a phone agent, some might say it's pretty difficult. In fact, some would say not a lot...

Sales & Marketing

THIS JUST IN-January Total Sales

Does your sales department get along with your F&I department?

Consumers prefer having access to an online shopping process.

Deliver The Experience That Every Customer Expects.

What New Car Buyers Want Most

Who needs training first, management or sales people? An Auto Industry Legend will tell you.

Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers

Consider These Plans For BDC Agents Paid By The Hour

Selecting Keywords Pays Off With Improved Marketing ROI

Why an hourly rate is more important to your dealership’s BDC

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