A New Type of Dealership that Benefits the Consumer
The old way of selling cars is old hat. A trip to the local shopping mall demonstrates the new trend in buying, which is a customer experience. Look at the...
TSLA354.080-22.285%
GM87.7300.51%
F14.6200.21%
RIVN15.740-0.17%
CYD37.470-0.2%
HMC32.660-0.38%
TM197.120-2.75%
CVNA74.5701.14%
PAG219.7350.115%
LAD386.8407.86%
AN212.3305.15%
GPI300.60016.27%
ABG217.0501.64%
SAH81.0901.67%
TSLA354.080-22.285%
GM87.7300.51%
F14.6200.21%
RIVN15.740-0.17%
CYD37.470-0.2%
HMC32.660-0.38%
TM197.120-2.75%
CVNA74.5701.14%
PAG219.7350.115%
LAD386.8407.86%
AN212.3305.15%
GPI300.60016.27%
ABG217.0501.64%
SAH81.0901.67%
TSLA354.080-22.285%
GM87.7300.51%
F14.6200.21%
RIVN15.740-0.17%
CYD37.470-0.2%
HMC32.660-0.38%
TM197.120-2.75%
CVNA74.5701.14%
PAG219.7350.115%
LAD386.8407.86%
AN212.3305.15%
GPI300.60016.27%
ABG217.0501.64%
SAH81.0901.67%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
What Makes a Frictionless Transaction? – David Booth, GM of Shottenkirk Chrysler
Recently, Joe had the pleasure of speaking with David Booth, GM of Shottenkirk Chrysler Dodge Jeep Ram of Atlanta. David's progressive customer experience initiatives have gained him a reputation for success...
Mark O’Neil’s In-Store “Emotional Roller Coaster”
The car buying process can be pretty fun. It's like going to an amusement park and riding a roller coaster with all the ups and downs. At the 2017 NADA/J.D....
6 Simple Ways To Get Customers To Review Your Business Online
When you own a business, you know that online customer reviews are very influential. From Yelp to Healthgrades, Angie’s List to Trustpilot, people are sharing their experiences on everything, and...
How Leveraging Location Data Improves Sales
Customers are doing everything online. Whether it be on their phones or computers, the data that is presented can greatly benefit your dealership if used correctly. Auto Marketers can leverage...
Tune in and Profit – Female Customers Communicate Differently Than Men
It’s been said that the most important numbers in any business can’t be known. That is. you won’t know the number of customers who stop buying from your dealership without...
Up Your Game on Facebook
Up your game on the 800-pound gorilla today, Facebook. Mark suggests posting about stuff other than auto-related topics. This will allow customers to relate to you on a personal level,...
Transitioning to Your Future Business Model – Brian Benstock, GM Paragon Honda and Automotive CX Summit Speaker
Paragon Honda in Queens, NY is easily one of the top tier Honda dealerships in the county. Jim Fitzpatrick had to a chance to speak with Brian Benstock, GM/Vice President of...
How does Service1One platform help your dealership?
Brian brings back Bill Wittenmyer, partner at ELEAD1ONE, to discuss how their SERVICE1ONE platform makes things easier for your dealership.
How texting impacts your dealership – David Schoonover, Automotive CX Summit Speaker
Teenagers do it, college kids do it, maybe even your parents and grandparents do it. Texting is a popular way of communicating and in most cases, the most efficient way...
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