TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

fixed-ops marketing

Improving Your Fixed-Ops Marketing

- May 22, 2017
Fixed ops is a big topic, so are you marketing your fixed ops department the right way? Glenn Pasch has several suggestions on improving the marketing.
electric car

Hint to electric car dealers: Charge up before the test drive if you want the sale

- May 19, 2017
To Oscar Gutierrez, electric cars are a “no-brainer.” “Like, seriously,” he said, his arms outstretched, an incredulous look on his face. “You can drive and not use gas. The state gives...
ad campaigns

Differentiating Your Ad Campaigns

- May 19, 2017
Most of you use some sort of Facebook campaign, but Facebook isn’t like Google AdWords. Facebook has a different audience. See what Brian suggests for differentiating your ad campaigns in...
Steve Hall

Why Valuing Every Stakeholder Impacts Your Dealership – Steve Hall, Automotive CX Summit Speaker

- May 19, 2017
Stakeholders in a company aren't just those who invest in the stock of the brand you sell, but it's also those who invest in your dealership in other ways like...
customer rapport

Creating Customer Rapport

- May 18, 2017
You don’t have to be BFFs, but They Must Like You All of us who truly want to serve our customers are looking for ways to create rapport with them that...
Jamie Oldershaw

3 Best Practices for Online Reviews – Jamie Oldershaw, GM DealerRater

- May 18, 2017
  How important are online reviews to shoppers? Very important, as it turns out. The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust...
advertisers

As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV

- May 17, 2017
TV ratings are collapsing. Media stocks are falling. Cord cutting is accelerating. There has been no shortage of bad headlines for television networks over the last few months, as investors grow...

J.D. Power’s Jonathan Banks on Smart Inventory Tactics

- May 17, 2017
In this insightful interview with Jonathan Banks, Data & Analytics at J.D. Power, Joe drills down to uncover findings and best practices for dealers during the current market plateau. Used car inventories...

Sales Tips from Body Language Expert Dr. Jack Brown

- May 17, 2017
On Today's Episode of On the Mark, Mark welcomes Dr. Jack Brown to the show. Dr. Brown is a leading authority and expert on body language and non-verbal communication. Mark...
internet leads

Internet Leads with Joe Webb (Part 2)

- May 16, 2017
  On Today’s episode of The Tom Stuker Show, Tom chats with Joe Webb, Founder DealerKnows about online leads including methods of follow-up, building a great internet department, phone-ups and statistics...


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