TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Snapchat

How To Use Snapchat In Your Dealership’s Marketing

- May 11, 2017
Snapchat, in the world of social media, is relatively new.  Social media in the automotive retail world is also a relatively new idea.  As much of a bad rap as...
trust

What is the secret to Dan Cummins Chevrolet’s success?

- May 11, 2017
  The speed in which you answer leads is crucial, but the information your BDC gives customers up front is even more important. In this interview with Josh Mitchell, Business Development...
Frank Lopes

Full-Service Advertising Agencies

- May 10, 2017
  On this week's episode of Auto Marketing Now, Brian speaks with Frank Lopes VP, Forrest & Blake Marketing & Advertising about what full-service advertising agencies can do for auto dealers.
fear

The Importance of Overcoming Fear

- May 10, 2017
  It doesn't matter how much knowledge you possess, the important thing is what you do with that knowledge. Mark talks about the importance of overcoming fear in this week's episode of...
appraisal

Maintaining transparency in your appraisal process

- May 10, 2017
  Joe sits down with Steve Stauning, Founder and President of SteveStauning.com, to discuss how being transparent with your customers during the appraisal process can help put more names into your...
conversation

5 Secrets That Will Help You Master Conversation Skills

- May 9, 2017
What are the fundamentals of conversation skills? What do you say when you’re face to face? It’s a good question that isn’t often addressed. First impressions matter even more than you think....
source medium

Accessing your source medium

- May 9, 2017
  Have you ever looked at the source medium in your Google Analytics and wondered why Direct/None is your largest traffic source?  Brian has a solution to provide you with the...
internet leads

Internet Leads with Joe Webb

- May 9, 2017
  On Today’s episode of The Tom Stuker Show, Tom chats with Joe Webb, Founder DealerKnows about online leads including methods of follow-up, building a great internet department, phone-ups and statistics...
reputation

7 Basic Steps to Optimize Your Dealership’s Online Reputation

- May 8, 2017
Are you one of the many dealers, GMs and managers who find it difficult to manage your online reputation? There are literally hundreds of places where your customers can go...
reputation

7 Basic Steps to Optimize Your Dealership’s Online Reputation

- May 8, 2017
Are you one of the many dealers, GMs and managers who find it difficult to manage your online reputation? There are literally hundreds of places where your customers can go...


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