TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Steve Hall
Sales & Marketing

Why Valuing Every Stakeholder Impacts Your Dealership – Steve Hall, Automotive CX Summit Speaker

- May 19, 2017
Stakeholders in a company aren't just those who invest in the stock of the brand you sell, but it's also those who invest in your dealership in other ways like...
customer rapport
Sales & Marketing

Creating Customer Rapport

- May 18, 2017
You don’t have to be BFFs, but They Must Like You All of us who truly want to serve our customers are looking for ways to create rapport with them that...
Jamie Oldershaw
Sales & Marketing

3 Best Practices for Online Reviews – Jamie Oldershaw, GM DealerRater

- May 18, 2017
  How important are online reviews to shoppers? Very important, as it turns out. The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust...
advertisers
Sales & Marketing

As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV

- May 17, 2017
TV ratings are collapsing. Media stocks are falling. Cord cutting is accelerating. There has been no shortage of bad headlines for television networks over the last few months, as investors grow...
Sales & Marketing

J.D. Power’s Jonathan Banks on Smart Inventory Tactics

- May 17, 2017
In this insightful interview with Jonathan Banks, Data & Analytics at J.D. Power, Joe drills down to uncover findings and best practices for dealers during the current market plateau. Used car inventories...
Sales & Marketing

Sales Tips from Body Language Expert Dr. Jack Brown

- May 17, 2017
On Today's Episode of On the Mark, Mark welcomes Dr. Jack Brown to the show. Dr. Brown is a leading authority and expert on body language and non-verbal communication. Mark...
internet leads
Sales & Marketing

Internet Leads with Joe Webb (Part 2)

- May 16, 2017
  On Today’s episode of The Tom Stuker Show, Tom chats with Joe Webb, Founder DealerKnows about online leads including methods of follow-up, building a great internet department, phone-ups and statistics...
efficient
Sales & Marketing

Having an Efficient Sales Process

- May 16, 2017
  What if customers paid a premium due to the fact that your sales process was way beyond efficient? Jonathan explains how to make it happen.   
Heather MacPherson
Sales & Marketing

2 Digital Platforms that are Transforming the Dealership Workplace – Interview with Heather MacPherson

- May 16, 2017
  CBT's Jim Fitzpatrick sat down with Heather MacPherson, President of The Minery, to discuss how her company is transforming the dealership workplace with their 2 new digital tools, HR4 and...
female buyers
Sales & Marketing

Understanding the Needs of Female Customers

- May 16, 2017
  Women made up more than 65% of customers coming into our service departments in 2016 and they are more likely to be loyal to the dealership where they purchased their...


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Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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