Service Drive: Are you Talking in Terms the Customer Understands?
If you have ever been on a computer support call with someone who is totally immersed in the world of technology and is speaking in what seems like a foreign...
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Improve Your Emails for Better 2-Way Communication
Are you asking your customers questions in the emails you send? Brian explains how doing so could help improve 2-way communication at your dealership.
Elise Kephart: Creating the Best Experience for Customers
Joe sits down with leads/follow-up expert Elise Kephart as she offers her expertise on creating a custom, personalized experience for your customers that helps build a healthy relationship between car-buyer...
A New Type of Dealership that Benefits the Consumer
The old way of selling cars is old hat. A trip to the local shopping mall demonstrates the new trend in buying, which is a customer experience. Look at the...
What Makes a Frictionless Transaction? – David Booth, GM of Shottenkirk Chrysler
Recently, Joe had the pleasure of speaking with David Booth, GM of Shottenkirk Chrysler Dodge Jeep Ram of Atlanta. David's progressive customer experience initiatives have gained him a reputation for success...
Mark O’Neil’s In-Store “Emotional Roller Coaster”
The car buying process can be pretty fun. It's like going to an amusement park and riding a roller coaster with all the ups and downs. At the 2017 NADA/J.D....
6 Simple Ways To Get Customers To Review Your Business Online
When you own a business, you know that online customer reviews are very influential. From Yelp to Healthgrades, Angie’s List to Trustpilot, people are sharing their experiences on everything, and...
How Leveraging Location Data Improves Sales
Customers are doing everything online. Whether it be on their phones or computers, the data that is presented can greatly benefit your dealership if used correctly. Auto Marketers can leverage...
Tune in and Profit – Female Customers Communicate Differently Than Men
It’s been said that the most important numbers in any business can’t be known. That is. you won’t know the number of customers who stop buying from your dealership without...
Up Your Game on Facebook
Up your game on the 800-pound gorilla today, Facebook. Mark suggests posting about stuff other than auto-related topics. This will allow customers to relate to you on a personal level,...
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