TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

WardsAuto
Sales & Marketing

WardsAuto: Different Words Matter to Different Car Shoppers

- June 8, 2017
American car consumers are power hungry. Or at least the word “power” appeals to them when they’re vehicle shopping. That’s according to a new CDK Global analysis of what terms resonate with...
millennial
Sales & Marketing

5 Productivity Lessons From the Millennial Work Style

- June 7, 2017
Gen Y workers are often maligned in the business world for their entitlement or self-interest, but there are several productivity lessons to be learned from the millennial work style. Companies...
livestreaming
Sales & Marketing

Leverage Livestreaming Video To Convert More Online Shoppers

- June 7, 2017
 On this week's episode of Auto Marketing Now, Brian explains how to use livestreaming video in sales and service to engage consumers who visit your website and sell more cars...
negotiations
Sales & Marketing

Logic Ideas You Can Use in Negotiations

- June 7, 2017
As humans, we tend to combine logic with our emotions when negotiating. This only complicates the car-buying process. On this week's edition of On the Mark, Mark gives tips on...
Sales & Marketing

Gaining Insight on the Customer Journey Using Mobile Technology – Graham Line, Automotive CX Summit Speaker

- June 7, 2017
In this interview with Graham Line, CEO & Founder – Digital Data Solutions, Joe discusses Graham’s upcoming session at the 2017 Automotive CX Summit entitled “Gaining Insight on the Customer Journey...
productivity
Sales & Marketing

3 Ways to Increase Your Productivity Without Burning Out

- June 6, 2017
You want to get more done every day, but you’re already doing so much that the thought of adding anything makes you feel sick to your stomach. How do you...
training
Sales & Marketing

Train Every Single Day

- June 6, 2017
Are you training every single day?  If not, Grant says this is what will happen.
Sales & Marketing

Shifting Retail Online – Max Steckler, Automotive CX Summit Speaker

- June 6, 2017
In our Automotive CX Summit series, Joe sits down with Max Steckler, CPO of CDK Global and a speaker at the Summit to discuss online retailing and how CDK is...
Sales & Marketing

Improve CX and Create a Competitive Advantage – Scott Miller, Automotive CX Summit Speaker

- June 6, 2017
In this interview with Scott Miller CEO of Vision Critical, Joe discusses Scott's upcoming session at the 2017 Automotive CX Summit entitled “The Authenticity Challenge: How to Build Loyalty, Improve CX,...
transparency
Sales & Marketing

Transparency as a competitive advantage: Is it time to change?

- June 5, 2017
Dealers are constantly looking for ways to get an edge in the digital age, yet many continue to follow the same sales and advertising practices that they’ve been using for...


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