Having an Efficient Sales Process
What if customers paid a premium due to the fact that your sales process was way beyond efficient? Jonathan explains how to make it happen.
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GM72.630-0.47%
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ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
2 Digital Platforms that are Transforming the Dealership Workplace – Interview with Heather MacPherson
CBT's Jim Fitzpatrick sat down with Heather MacPherson, President of The Minery, to discuss how her company is transforming the dealership workplace with their 2 new digital tools, HR4 and...
Understanding the Needs of Female Customers
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It’s easy to put content on a webpage—about as simple as writing an email. But the question of how to arrange that content, and the site beneath, in order to...
Sr. Analyst from WardsAuto on Inventory Levels
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Your Process is your “Why Buy”
Do you make it easy for your customers to transact with you? Do you have a special brand of coffee in your waiting room or give customers the WiFi password in...
Creating a Win-Win Solution for you and your Customers
Many industry professionals still believe that the best way to sell a car is by concealing information. Hear why Becky believes that complete transparency with your customers is the best...
Creating a relationship after the sale
Are you failing to create a relationship with the customers you sell to? David explains how you can start improving in that area.
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