Shifting Retail Online – Max Steckler, Automotive CX Summit Speaker

In our Automotive CX Summit series, Joe sits down with Max Steckler, CPO of CDK Global and a speaker at the Summit to discuss online retailing and how CDK is helping dealers to prepare for this.

Joe asked Max the following questions.

  • What does the future hold for e-commerce and online retailing?
  • What are the biggest challenges CDK Global is seeing that enables true e-commerce in automotive retail?
  • Does data and polls reveal that consumers, dealerships and vendors are ready for the online buying process?