Four Ways To Build Lasting Customer Relationships
Entrepreneurs can be a bit like Casanova: always romancing new customers, and sometimes going to complicated and intricate lengths to draw them in. But that’s what entrepreneurs are supposed to...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Making and Achieving Daily Goals
On this week's episode of Straight Talk, David Lewis tells us how to set and achieve realistic goals for success in retail automotive sales.
Change the Experience, Change the Results
What Do You Expect when You Book a Hotel Room? Exactly!
The studies are clear:
According to DrivingSales, 99 percent of buyers expect a hassle when they start the car buying...
Stop Using This Phrase
It’s a phrase that has hindered the auto industry for years, especially when it relates to internet customers. David explains on today's Tip of the Day.
How to Improve Retention and Save Time in the Process
Say your dealership has a salesperson that moves 12-25 vehicles a month. Now let's say that salesperson leaves three months from now. Who is going to follow-up with all of...
2 Ways to Improve Your Online Used Car Ads
In our sales careers, the simple things we learn can make the biggest increases to our earnings. All new salespeople start their careers by telling prospects about the features of...
May 2017 Auto Sales Totals
CBT News Anchor Joe Gumm reports on sales totals for the month of May 2017 at dealerships around the U.S. The seasonally adjusted, annualized sales rate was 16.8 million.
Non-Domestic Luxury...
Service Drive: Are you Talking in Terms the Customer Understands?
If you have ever been on a computer support call with someone who is totally immersed in the world of technology and is speaking in what seems like a foreign...
Improve Your Emails for Better 2-Way Communication
Are you asking your customers questions in the emails you send? Brian explains how doing so could help improve 2-way communication at your dealership.
Elise Kephart: Creating the Best Experience for Customers
Joe sits down with leads/follow-up expert Elise Kephart as she offers her expertise on creating a custom, personalized experience for your customers that helps build a healthy relationship between car-buyer...
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