TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Transitioning to Your Future Business Model – Brian Benstock, GM Paragon Honda and Automotive CX Summit Speaker

- May 25, 2017
Paragon Honda in Queens, NY is easily one of the top tier Honda dealerships in the county. Jim Fitzpatrick had to a chance to speak with Brian Benstock, GM/Vice President of...
Sales & Marketing

How does Service1One platform help your dealership?

- May 24, 2017
 Brian brings back Bill Wittenmyer, partner at ELEAD1ONE, to discuss how their SERVICE1ONE platform makes things easier for your dealership.
texting
Sales & Marketing

How texting impacts your dealership – David Schoonover, Automotive CX Summit Speaker

- May 24, 2017
Teenagers do it, college kids do it, maybe even your parents and grandparents do it. Texting is a popular way of communicating and in most cases, the most efficient way...
body language
Sales & Marketing

Sales Tips from Body Language Expert Dr. Jack Brown (Part 2)

- May 24, 2017
On Today's Episode of On the Mark, Mark welcomes Dr. Jack Brown to the show. Dr. Brown is a leading authority and expert on body language and non-verbal communication. Mark...
digital marketing
Sales & Marketing

Digital Marketing Best Practices with Google’s James Reutershan – Automotive CX Summit Speaker

- May 23, 2017
  Jim Fitzpatrick sits down with James Reutershan, Strategy Development Manager for US Automotive at Google, to discuss best practices in digital marketing. James goes over the recent growth in the use...
customer experience
Sales & Marketing

Six Ways to Create a Memorable Customer Experience

- May 23, 2017
Little details that customers notice, and that makes them feel good about not only making the purchase, but making the purchase from you, is a significant part of the overall...
being best
Sales & Marketing

Being the First and Being the Best

- May 23, 2017
Getting to a customer first when it comes to leads is important, but being best is what seals the deal. Hear David's explanation on today's Tip of the Day.
fixed-ops
Sales & Marketing

How to Create Value in Your Fixed-Ops Selling Process

- May 23, 2017
On this week's edition of the Weekly Tune-Up, Becky Nixon goes over how sending a video to your customers could be more beneficial than a photo or email and discusses other...
content marketing
Sales & Marketing

Is Content Marketing For Your Dealership?

- May 22, 2017
Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and radio ads. While the classic ways...
follow-up
Sales & Marketing

5 Secrets to Mastering Sales Follow-Up

- May 22, 2017
We all know how important follow-up is. It could be the one deciding factor that helps make your dealership a top of the line store. Here are five secrets to...


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CBT News
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