TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

negotiations

Logic Ideas You Can Use in Negotiations

- June 7, 2017
As humans, we tend to combine logic with our emotions when negotiating. This only complicates the car-buying process. On this week's edition of On the Mark, Mark gives tips on...

Gaining Insight on the Customer Journey Using Mobile Technology – Graham Line, Automotive CX Summit Speaker

- June 7, 2017
In this interview with Graham Line, CEO & Founder – Digital Data Solutions, Joe discusses Graham’s upcoming session at the 2017 Automotive CX Summit entitled “Gaining Insight on the Customer Journey...
productivity

3 Ways to Increase Your Productivity Without Burning Out

- June 6, 2017
You want to get more done every day, but you’re already doing so much that the thought of adding anything makes you feel sick to your stomach. How do you...
training

Train Every Single Day

- June 6, 2017
Are you training every single day?  If not, Grant says this is what will happen.

Shifting Retail Online – Max Steckler, Automotive CX Summit Speaker

- June 6, 2017
In our Automotive CX Summit series, Joe sits down with Max Steckler, CPO of CDK Global and a speaker at the Summit to discuss online retailing and how CDK is...

Improve CX and Create a Competitive Advantage – Scott Miller, Automotive CX Summit Speaker

- June 6, 2017
In this interview with Scott Miller CEO of Vision Critical, Joe discusses Scott's upcoming session at the 2017 Automotive CX Summit entitled “The Authenticity Challenge: How to Build Loyalty, Improve CX,...
transparency

Transparency as a competitive advantage: Is it time to change?

- June 5, 2017
Dealers are constantly looking for ways to get an edge in the digital age, yet many continue to follow the same sales and advertising practices that they’ve been using for...
customer relationships

Four Ways To Build Lasting Customer Relationships

- June 5, 2017
Entrepreneurs can be a bit like Casanova: always romancing new customers, and sometimes going to complicated and intricate lengths to draw them in. But that’s what entrepreneurs are supposed to...
goals

Making and Achieving Daily Goals

- June 5, 2017
On this week's episode of Straight Talk, David Lewis tells us how to set and achieve realistic goals for success in retail automotive sales.
experience

Change the Experience, Change the Results

- June 2, 2017
What Do You Expect when You Book a Hotel Room? Exactly! The studies are clear: According to DrivingSales, 99 percent of buyers expect a hassle when they start the car buying...


CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.