Dealing with Cocky Customers
David gives you permission to say something sarcastic to those arrogant and cocky customers, especially when the customer throws out an unrealistic offer.
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Succeeding in a Flat Market
When the market grew, dealerships grew. In fact, the past eight to ten years of growth in the auto industry has been great! However, some dealerships are hurting now because...
Better Questions For Better Business Results! What Dealers Need to Ask Themselves
Effective questions, getting better answers and taking action are the keys to problem solving, innovation, and unlocking the full potential opportunity for your dealership’s business. In fact, asking better questions...
Define Your Sales Road Map to Exceed Your Goals
Are you tracking when your sales team hit their goals? What did they do differently? Creating a road map of your sales team's successes and failures can help keep your...
The #1 Organization in the World
On this week's episode of Straight Talk, David Lewis talks about the #1 organization in the world and the center of their process.
How’s Your Hours and Directions Page?
Is your hours and directions page putting people to sleep? Hear why Brian says that adding a 1-2 minute video may add that much needed "wow" factor.
Building an Online Community
Referrals. That’s the goal of developing an online community. But a vehicle dealership is vastly different from other types of businesses that have online communities. Copying what they do online...
Are you winning the loyalty battle?
It's a competitive market out there... One that we haven't seen in a long time. That means the loyalty aspect of the car buying process is critical, especially when your...
The Right Way to Ask for the Survey
At one time, a car sale was complete the moment the taillights faded into the distance. Today, the sales experience goes much further than that, and for good reason. The...
Top Ten Reasons for Internal Auction Lanes
Most dealerships acquire used car inventory through the auction process, which can be painfully long and costly, squeezing your dealership’s potential profit margin. Consider, however, that the average dealership sees...
Latest Articles
