Shifting Retail Online – Max Steckler, Automotive CX Summit Speaker
In our Automotive CX Summit series, Joe sits down with Max Steckler, CPO of CDK Global and a speaker at the Summit to discuss online retailing and how CDK is...
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Improve CX and Create a Competitive Advantage – Scott Miller, Automotive CX Summit Speaker
In this interview with Scott Miller CEO of Vision Critical, Joe discusses Scott's upcoming session at the 2017 Automotive CX Summit entitled “The Authenticity Challenge: How to Build Loyalty, Improve CX,...
Transparency as a competitive advantage: Is it time to change?
Dealers are constantly looking for ways to get an edge in the digital age, yet many continue to follow the same sales and advertising practices that they’ve been using for...
Four Ways To Build Lasting Customer Relationships
Entrepreneurs can be a bit like Casanova: always romancing new customers, and sometimes going to complicated and intricate lengths to draw them in. But that’s what entrepreneurs are supposed to...
Making and Achieving Daily Goals
On this week's episode of Straight Talk, David Lewis tells us how to set and achieve realistic goals for success in retail automotive sales.
Change the Experience, Change the Results
What Do You Expect when You Book a Hotel Room? Exactly!
The studies are clear:
According to DrivingSales, 99 percent of buyers expect a hassle when they start the car buying...
Stop Using This Phrase
It’s a phrase that has hindered the auto industry for years, especially when it relates to internet customers. David explains on today's Tip of the Day.
How to Improve Retention and Save Time in the Process
Say your dealership has a salesperson that moves 12-25 vehicles a month. Now let's say that salesperson leaves three months from now. Who is going to follow-up with all of...
2 Ways to Improve Your Online Used Car Ads
In our sales careers, the simple things we learn can make the biggest increases to our earnings. All new salespeople start their careers by telling prospects about the features of...
May 2017 Auto Sales Totals
CBT News Anchor Joe Gumm reports on sales totals for the month of May 2017 at dealerships around the U.S. The seasonally adjusted, annualized sales rate was 16.8 million.
Non-Domestic Luxury...
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