Why Facebook Live should be used by your dealership
Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live to promote events, but aren't really...
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TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Why You Should Keep a Cabin Air Filter at Your Desk
On this week's Service Tip of the Week, David Lewis explains how keeping two cabin air filters (one clean, one dirty) at your desk can generate profit.
Who wins with potential car buyers, your website or Amazon’s?
We already know how well Amazon is doing. In fact, we can't stop hearing how the auto industry needs to be more like Amazon when it comes to appealing, attracting,...
Stop Limiting the Performance of Your Sales Team
In researching how people learn, and working with teams across the country, I find one of the biggest hindrances for improvement is the Performance Prejudice of the staff’s leaders.
Now I...
Why customers are leaving your website early
Consumers are going to dealer website, but most of the time they're not staying for long. This i soften due to 'ease-of-path' issues, meaning that they don't know how to...
Simplifying Your Email Auto Response
Your emails from your CRM (to consumers) aren’t getting a response. Brian explains why and how to fix the issue.
WardsAuto: A Formula for Dealership Success Despite Shrinking Margins
We’re coming off of a few great years, so you might not feel it yet, but vehicle sales are trending downward and profit margins already have begun to compress. It’s...
The dealership employee most responsible for your phone processes
True or False: The most important person at a dealership (when it comes to handling phone calls) is the receptionist. Hear what Mike Haeg had to say when we asked him...
Help vs. Service
Are you helping your customers or servicing them? Cory says there’s a huge difference between the two.
How to draw more customers to your dealership
David continues his discussion with John Malishenko, Dir of Operations with Germain Motors, about new sales techniques to draw more customers to your dealership.
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