TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

texting
Sales & Marketing

Is your dealership compliant with texting customers?

- June 15, 2017
AdvantageTec has all the proper DMS integration and texting solutions required for your staff to abide to the rules discussed below. We present you advantage txt: the only fully FCC & 2017 TCPA-compliant...
Sales & Marketing

Turn Down-Time Into a Digital Savvy Sales Team

- June 15, 2017
It’s Tuesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. You walk outside and find them in random places, mostly just playing...
customer experience
Sales & Marketing

Exclusivity in the car-buying process

- June 15, 2017
What are three things you do for your customers...no one else does? Jonathan says you’re providing exclusivity to the car buying experience and customers will add value.
cocky customers
Sales & Marketing

Dealing with Cocky Customers

- June 14, 2017
David gives you permission to say something sarcastic to those arrogant and cocky customers, especially when the customer throws out an unrealistic offer.  
flat market
Sales & Marketing

Succeeding in a Flat Market

- June 14, 2017
When the market grew, dealerships grew. In fact, the past eight to ten years of growth in the auto industry has been great! However, some dealerships are hurting now because...
Sales & Marketing

Better Questions For Better Business Results! What Dealers Need to Ask Themselves

- June 12, 2017
Effective questions, getting better answers and taking action are the keys to problem solving, innovation, and unlocking the full potential opportunity for your dealership’s business. In fact, asking better questions...
Meeting Goals
Sales & Marketing

Define Your Sales Road Map to Exceed Your Goals

- June 12, 2017
Are you tracking when your sales team hit their goals? What did they do differently? Creating a road map of your sales team's successes and failures can help keep your...
goals
Sales & Marketing

The #1 Organization in the World

- June 12, 2017
On this week's episode of Straight Talk, David Lewis talks about the #1 organization in the world and the center of their process.
hours directions
Sales & Marketing

How’s Your Hours and Directions Page?

- June 9, 2017
Is your hours and directions page putting people to sleep? Hear why Brian says that adding a 1-2 minute video may add that much needed "wow" factor.
online community
Sales & Marketing

Building an Online Community

- June 9, 2017
Referrals. That’s the goal of developing an online community. But a vehicle dealership is vastly different from other types of businesses that have online communities. Copying what they do online...


Latest Articles

CBT News heads to Washington, D.C., to host Auto Leadership Summit
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CBT News heads to Washington, D.C., to host Auto Leadership Summit

TrueCar says it will now include mandatory dealer fees in advertised vehicle prices, exceeding FTC standards.
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TrueCar gets ahead of FTC compliance, folds dealer fees into upfront pricing

Elon Musk predicts self-driving domination within a decade as Tesla, Waymo face new recalls
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Elon Musk predicts self-driving domination within a decade as Tesla, Waymo face new recalls

S&P Global Mobility opens FeeSync to entire automotive industry at no cost, establishing first-of-its-kind dealer fee transparency infrastructure
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S&P Global Mobility opens FeeSync to entire automotive industry at no cost, establishing first-of-its-kind dealer fee transparency infrastructure

EV fee bill sparks backlash, Stellantis outlines U.S. turnaround, Nissan boosts retail share
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EV fee bill sparks backlash, Stellantis outlines U.S. turnaround, Nissan boosts retail share

House bill targeting EV and PHEV owners sparks environmental backlash
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House bill targeting EV and PHEV owners sparks environmental backlash

Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery
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Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery

Nissan says dealer-focused strategy
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Nissan says dealer-focused strategy boosted retail market share

Rising gas prices push shoppers toward hybrids and used vehicles
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Rising gas prices push shoppers toward hybrids and used vehicles

Cox Automotive's Derek Hansen talks about how AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows.
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How AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows


CBT News
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