The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Generating Intentional Results Requires Massive Action

Michael Roppo - May 28, 2018

Attention Dealers, Leaders, Managers and Business owners: Wouldn’t it be absolutely fantastic if you had easy access to experts from different areas of the automotive retail industry to ask questions...

Sales & Marketing

Social Media vs. Third-Party Marketing: Which Is Best for Your Dealership?

Chanell Turner - May 25, 2018

Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with each one there are pros and...

Sales & Marketing

New York Times #1 Best-Selling Author John O’Leary: Overcoming Life’s Challenges

CBT News - May 24, 2018

CBT Automotive was thrilled to be joined by inspirational speaker John O’Leary recently for an exclusive interview. John shares with our network his story of tragedy, triumph and overall self-betterment...

Sales & Marketing

Online Financing – Why Customers Like it, and Why They Reward Dealerships When They Get It

Jim Landy - May 22, 2018

It doesn’t take a survey to prove that today’s consumers want to do everything online. From food to furniture, houses and cars, shoppers like the empowerment that comes from the...

Sales & Marketing

Is E-Commerce Driving the Auto Industry?

Teresa Jenkins - May 15, 2018

Over the past decade or so, the automotive industry has been through some major changes. A large part of this change stems from the rise of the Internet and social...

Sales & Marketing

Shifting the Customer Approach in Your BDC – David Lewis

CBT News - May 11, 2018

Traditional shoppers used to visit three to four dealerships before making a purchase. Now, with the shift going digital, dealership visits have dwindled to approximately one-and-a-half. Shoppers are spending more...

Sales & Marketing

How to Keep Your Customers Coming Back

John Fairchild - May 11, 2018

Appointments / Reservations A customer visit typically starts with the service appointment. The best performing Dealers remove the service advisor from the job of setting appointments. The service advisor will often...

Sales & Marketing

Reducing Waste and Increasing Sales: The Benefits of Predictive Analytics

Chanell Turner - May 10, 2018

What if you could accurately predict the type of car a customer in a specific location is likely to buy? What if you had the tools to effectively target your...

Sales & Marketing

“Is Marketing Automation Your Top Priority?” – Brian Pasch

CBT News - May 7, 2018

Brian Pasch joins Jim Fitzpatrick in the CBT Automotive Network studio to talk key takeaways from this year’s NADA show. As exciting as The NADA Show was, there is a...

Sales & Marketing

Five Ways To Be More Impressive At Work

Teresa Jenkins - May 7, 2018

Throughout our lifetime, the desire to impress others with our abilities and knowledge is forever constant in our daily activities. We want others to see that we are experts in...

Sales & Marketing

Generating Intentional Results Requires Massive Action

New York Times #1 Best-Selling Author John O’Leary: Overcoming Life’s Challenges

Online Financing – Why Customers Like it, and Why They Reward Dealerships When They Get It

Shifting the Customer Approach in Your BDC – David Lewis

How to Keep Your Customers Coming Back

Reducing Waste and Increasing Sales: The Benefits of Predictive Analytics

“Is Marketing Automation Your Top Priority?” – Brian Pasch

Five Ways To Be More Impressive At Work

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