TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

June Auto Sales

June’s Cautious Optimism: Auto Sales are Up, But for How Long?

- July 5, 2018
Click here, to see June Sales Totals for 2019 Talk about hitting it right on the nose. June’s overall auto sales came in at analyst’s expectations. Edmunds projected an overall increase...
transparency

Lacking of Transparency is Selling Bottleneck

Both the U.S. Senate and the House recently approved a resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance (at this writing, all that remains to rescind...
Yelp

Do You Have A Yelp Problem?

- July 2, 2018
How a customer perceives your business is vital to the dealer’s everyday operations. It’s important because customers will be sure to research your business online before they even arrive at...
dealerships

Dealerships are Bridging the Gap between the Future and the Now

- June 29, 2018
The auto industry has always been at the forefront of technological advancement. This has never been truer than at the current time. Self-driving cars, smart cities, and connected technologies are...
Subscription Service

Looking to Start a Subscription Service at Your Dealership? Here’s One Solution.

- June 29, 2018
There is a lot of talk about subscription services in the auto industry these days. Dealers and consumers are finding themselves asking how the vehicle subscription process works and what...
f&i process

Enhancing the Customer Experience: Five Ways to Speed Up the F&I Process

- June 28, 2018
According to a 2016 Car Buyer Experience Survey, buyers were least satisfied with the long purchasing process. Interactions with the F&I department came in second. On average customers spent three...
sales

Are You A Bad Salesperson?

- June 28, 2018
It’s usually easy to tell who’s a great salesperson in a dealership. They’re the one with the employee of the month awards, track records and reoccurring bonuses. One would imagine it...
car buying

Four Tips for Competing Against Services like Carvana

- June 27, 2018
The concepts of flexibility, instant gratification, and convenience have crept into every facet of our lives as consumers. We can buy anything online thanks to services like Amazon, Walmart, and...
Car Salesman

Is ‘Car Salesman’ Still a Dirty Word?

- June 27, 2018
Tweed jackets with elbow patches, slicked-back hair, a plump mustachioed man with a suave demeanor. It’s the image that comes up when you think of salespeople from decades ago. Today’s...
family members

Battle-Proven Strategies to Keep the Peace – And Sell Cars!

- June 26, 2018
Every dealership manager spends time, effort, and energy training team members and the effort benefits both parties with increased sales and profits.  Pretty straightforward, yes? What happens when the manager...


CBT News
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