TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

body language

Improve Your Sales Strategy by Avoiding These 3 Body Language Barriers

- January 29, 2020
It’s essential to have a strong pitch. But even before you say a word, you’re already sending signals that can make or break a sale. Though often unconscious, our body...
trade-in

Use the Trade-In to Make the Sales Process Quicker and Easier

- January 28, 2020
There is a lot of talk today about speeding up the sales process. Even with all the improvements the automotive industry has seen over the last few years, the average...
CallRevu

Convert More Phone Leads with CallRevu’s Powerful AI Technology

- January 28, 2020
On today’s show, we’re pleased to welcome Tom Harsha, Chief Product Officer at CallRevu, a call tracking and call monitoring solutions company. Tom is here to discuss all of the...
youtube

How To Sell More Cars With YouTube

- January 27, 2020
The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a lot, and sometimes where they go...
Glenn Pasch

Glenn Pasch on Alleviating Pain Points in Your Customer Journey

- January 27, 2020
Please join us in welcoming back Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked with the likes of GM, Lithia, and Nissan....
site

Tips to Turn Views Into Sales

- January 27, 2020
Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be. There are a number of factors that come...
CRM

5 Reasons You Need to Redefine CRM

- January 24, 2020
The customer relationship management (CRM) tool started out as a simple electronic rolodex and calendar. It’s now a complicated tool that is underused or disregarded by sales teams. You’re left...
BDC

Revamp Your Dealership’s BDC with These Proven Strategies – Mike Cavanaugh, MAX Digital

- January 24, 2020
On today’s show, we’re pleased to welcome in Mike Cavanaugh, Executive Vice President for MAX Digital, who is here to discuss revamping your BDC in 2020 as well as the...
rental

How to Run a Successful Dealership Rental Program

- January 23, 2020
Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved. Tales abound of dealership rental agencies...
data

How automotiveMastermind is Helping Dealers Find the Highest Quality Leads in the Shortest Amount of Time

- January 23, 2020
On today’s show, we’re pleased to welcome Joe Kacala, Chief Product Officer at automotiveMastermind, a dealership data mining and marketing company. Joe is here to talk about key trends for...


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