TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

TrueCar
Sales & Marketing

How TrueCar’s Re-Brand Affects Dealers and Car Buyers – Kerri Wise, VP of Industry Relations and Education

- February 6, 2020
In this segment, Kerri Wise, TrueCar's Vice President of Industry Relations and Education, and Jim discuss TrueCar's recent re-brand and how that will ultimately effect the car selling process within...
automotive marketing
Sales & Marketing

4 Steps to Transform Your Marketing Strategies

- February 6, 2020
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be one of the most intimidating. Data...
Sales & Marketing

Trade-Ins in 2020

- February 5, 2020
We all know what a critical role pre-owned sales plays in your profitability. Dealers all agree that we collectively need to do a better job of pre-owned sourcing in order...
sales calls
Sales & Marketing

6 Things You Need to Know to Make Good Sales Calls

- February 4, 2020
The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the time, sales calls are seeing a...
Proactive Dealer Solutions
Sales & Marketing

Proactive Dealer Solutions Rebrands, Enhances Platform

- February 4, 2020
HUNTERSVILLE, N.C. (Feb. 1, 2020) — Proactive Dealer Solutions (PDS), The BDC Experts, a North American training and consulting company specializing in conversational intelligence, call handling, and coaching, has rebranded...
rewards
Sales & Marketing

Customer Rewards Programs: Do They Work?

- February 3, 2020
The short answer is “yes.” The long answer is “yes, but...” As in, yes, customer rewards programs work, but they often aren’t working up to their potential. This means businesses...
reputation
Sales & Marketing

Integrating Your Online Reputation Strategy into Your Dealership’s Marketing Plan

- February 3, 2020
In the automotive industry, positive consumer reviews are crucial ways dealers can attract new customers. Recent studies have shown, 59% of consumers say dealer reputation is the single most important...
trade-in valet
Sales & Marketing

Acquire Better Quality Vehicles for Your Dealership Through Trade-In Valet

- January 31, 2020
On today’s show, we’re pleased to welcome Mike Dodd, CEO of Trade-In Valet, one of the nation’s largest vehicle appraisal platforms. In this segment, Mike discusses how the business has...
digital marketing
Sales & Marketing

Four Free Digital Marketing Training Resources for You and Your Staff

- January 30, 2020
As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring employees to managing your inventory. The...
digital
Sales & Marketing

Your Top Digital Strategy for 2020 is in the Dealership

- January 30, 2020
Digital retailing continues to gain ground within the automotive industry. We’ve all seen the news stories sharing the growth of online transactions and new delivery options driven by Carvana, Vroom...


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CBT News
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