Trade-Ins in 2020
We all know what a critical role pre-owned sales plays in your profitability. Dealers all agree that we collectively need to do a better job of pre-owned sourcing in order...
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
6 Things You Need to Know to Make Good Sales Calls
The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the time, sales calls are seeing a...
Proactive Dealer Solutions Rebrands, Enhances Platform
HUNTERSVILLE, N.C. (Feb. 1, 2020) — Proactive Dealer Solutions (PDS), The BDC Experts, a North American training and consulting company specializing in conversational intelligence, call handling, and coaching, has rebranded...
Customer Rewards Programs: Do They Work?
The short answer is “yes.” The long answer is “yes, but...” As in, yes, customer rewards programs work, but they often aren’t working up to their potential. This means businesses...
Integrating Your Online Reputation Strategy into Your Dealership’s Marketing Plan
In the automotive industry, positive consumer reviews are crucial ways dealers can attract new customers. Recent studies have shown, 59% of consumers say dealer reputation is the single most important...
Acquire Better Quality Vehicles for Your Dealership Through Trade-In Valet
On today’s show, we’re pleased to welcome Mike Dodd, CEO of Trade-In Valet, one of the nation’s largest vehicle appraisal platforms. In this segment, Mike discusses how the business has...
Four Free Digital Marketing Training Resources for You and Your Staff
As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring employees to managing your inventory. The...
Your Top Digital Strategy for 2020 is in the Dealership
Digital retailing continues to gain ground within the automotive industry. We’ve all seen the news stories sharing the growth of online transactions and new delivery options driven by Carvana, Vroom...
Improve Your Sales Strategy by Avoiding These 3 Body Language Barriers
It’s essential to have a strong pitch. But even before you say a word, you’re already sending signals that can make or break a sale. Though often unconscious, our body...
Use the Trade-In to Make the Sales Process Quicker and Easier
There is a lot of talk today about speeding up the sales process. Even with all the improvements the automotive industry has seen over the last few years, the average...
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