Are Buyers Liars? Ask Questions That Get Honest Answers
As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.” When I ask them when they believe buyers...
TSLA353.955-22.41%
GM87.7000.48%
F14.6150.205%
RIVN15.776-0.1341%
CYD37.310-0.36%
HMC32.650-0.39%
TM197.200-2.67%
CVNA74.5501.12%
PAG219.7600.14%
LAD386.6707.69%
AN212.2755.095%
GPI301.64517.315%
ABG217.4402.03%
SAH80.8601.44%
TSLA353.955-22.41%
GM87.7000.48%
F14.6150.205%
RIVN15.776-0.1341%
CYD37.310-0.36%
HMC32.650-0.39%
TM197.200-2.67%
CVNA74.5501.12%
PAG219.7600.14%
LAD386.6707.69%
AN212.2755.095%
GPI301.64517.315%
ABG217.4402.03%
SAH80.8601.44%
TSLA353.955-22.41%
GM87.7000.48%
F14.6150.205%
RIVN15.776-0.1341%
CYD37.310-0.36%
HMC32.650-0.39%
TM197.200-2.67%
CVNA74.5501.12%
PAG219.7600.14%
LAD386.6707.69%
AN212.2755.095%
GPI301.64517.315%
ABG217.4402.03%
SAH80.8601.44%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Why the Phone is Your Greatest Weapon in Business
We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used multiple times a day to catch...
Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020
High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field to cultivate a winning strategy. But...
Social Selling: You Can Post, But You Can’t Hide!
We teach the concept of the Business Development Dealership as a method of helping our dealership clients achieve broad scale business growth by leveraging the relationships of every employee.
When I...
How to Solve the Biggest CRM Challenges That Dealers Face Today – Greg Uland, Reynolds & Reynolds
Every dealer knows that a well-functioning CRM reduces the more tedious aspects of car buying and selling. It creates better leads, records customer service issues, and even assists with marketing...
Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix
Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing mix. But only if it’s personalized....
Why Your Dealership Should Incorporate These Direct Marketing Strategies
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key automotive marketing trends and best-practices for...
Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration...
What Not to Say in Sales or Business
You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most important and violated rule of selling!...
3 Tips to Sell More Cars Through the Service Drive
Use Data to Get Service Drive Customers into the Showroom
45% of customers who service at a dealership bought not only the car they are servicing, but also previous vehicles at...
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