Pointers in positive messaging from Coca-Cola
Worldwide beverage brand Coca-Cola was quiet as the coronavirus pandemic raged worldwide. Rather than pushing their product, the global leader cut their ad spend to nil. But the move wasn’t...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Google’s automotive retail head Lissette Gole, discusses meeting modern consumer demands
Digital retailing has become a necessity for dealers in the midst of the pandemic. However, tracking consumer activity online and increasing the efficacy of your digital marketing can be challenging....
Expand your dealership’s reach with these website features – Mark Sokal
We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under the name Sokal, this marketing agency...
Low-budget marketing tips for your service department
It’s widely accepted knowledge that only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle ownership. Like any relationship, work is...
Auto inventory levels reach new lows amid strong August sales
Inventory is scarce right now, that’s no secret, and the used car market has been hit especially hard. This has left many dealers wondering how and when their pre-COVID inventory...
What Google’s New Change in Ad Policy Means for Dealers and Marketers
Google recently made a policy change that limits the ability to target customers by zip code. This could have a major impact on dealers and OEMs as they market and...
Capturing Your Dealership’s Share of the Digital Retailing Market – Joe St. John, AutoFi
Dealerships are seeing less foot traffic as the retail automotive industry heads online. More dealers are being equipped and empowered with tools to thrive in a digital retailing environment. eCommerce...
Dale Pollak On the New Map for the Used-Car Business
Things are looking up for dealers in the retail automotive industry as many adjust to the new normal and get back to business, but how do you keep the momentum...
Baxter Auto Group Drives Business Forward with New Customer Experience
Baxter Auto Group is raising the bar when it comes to supporting the customer during their car-buying journey. The brand has launched a new program that puts consumers in the...
Roadster Execs on Facilitating the Soaring Demand for Digital Retailing
With purchase processes rapidly changing, dealers are looking for easy yet effective ways to streamline and close sales. Car buyers simply aren’t going the traditional route anymore as they purchase,...
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