TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

web traffic
Sales & Marketing

Tips to turn high-intent web traffic into sales

- October 5, 2020
Your automated marketing plan with SEO, geo-fencing, paid ads, and customer retention drives thousands of high-intent web traffic to fill out forms and provide information. But why aren't they turning...
TrueCar
Sales & Marketing

TrueCar CEO Mike Darrow discusses new initiatives to help dealers recover from the pandemic

- October 5, 2020
The pandemic has undoubtedly changed the retail automotive industry, but analysts say despite the setback, things are still looking up. On today’s show, we welcome back TrueCar’s President and CEO,...
customer
Sales & Marketing

Report shows that 86% of brands aren’t benefiting by tracking CX

- October 1, 2020
According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester Research determined that 86% of brands...
Sales & Marketing

How the new Facebook automotive inventory ad options affect your dealership

- October 1, 2020
When advertising on social media platforms like Facebook, automotive marketers must their strategies often, as these sites constantly evolve. In fact, last year Facebook launched its on-facebook automotive inventory ads...
marketing
Sales & Marketing

Why now is the time to lean into your dealership’s marketing strategy – John Fitzpatrick

- September 30, 2020
On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the latest updates and news in the automotive industry with regards to...
Facebook
Sales & Marketing

Facebook seeks to optimize mobile shopping through new automotive ad initiative

- September 29, 2020
According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is changing for consumers, as potential car...
Joseph Michelli
Sales & Marketing

Lessons in resilience to help get your dealership through COVID-19 – Joseph Michelli

- September 28, 2020
The pandemic has taught many of us the value of resilience through adversity, especially in business. Joseph Michelli, CEO of The Michelli Experience and New York Times best-selling author is...
Jordan Belfort
Sales & Marketing

‘Wolf of Wall Street’ Jordan Belfort tells auto dealers what to focus on in 2020 and beyond (Part 2)

- September 24, 2020
Welcome to part two of our conversation with world-renowned sales trainer, Jordan Belfort. After gaining major notoriety with his memoir The Wolf Of Wall Street, and subsequent film adaptation starring academy...
Jordan Belfort
Sales & Marketing

Real ‘Wolf of Wall Street’ Jordan Belfort on straight line selling for auto dealers

- September 23, 2020
From Stratton Oakmont, to world-renowned sales trainer, Jordan Belfort has had a career unlike any other. With the blockbuster movie, The Wolf Of Wall Street, starring academy award-winning Leonardo DiCaprio...
marketing
Sales & Marketing

Moving marketing to an increasingly online environment

- September 22, 2020
Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September digitally. For far-reaching product launches, global...


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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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CBT News
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