TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

consumer expectations
Sales & Marketing

How car dealers can meet new consumer expectations brought on by COVID-19

- October 15, 2020
Many changes have come as car dealers operate their businesses through a pandemic. Joining us today to discuss changing consumer expectations and behavior is Jade Terreberry, director of analytics for...
ReconVelocity
Sales & Marketing

ReconVelocity EVP Kalah McCoy discusses why recon software is essential for your dealership

- October 15, 2020
After the start of the COVID-19 pandemic, the used-car market took off. This has created a challenge for dealers looking to get vehicles through the recon process as fast and...
online
Sales & Marketing

Online consumer engagement showing indications of industry rebound

- October 14, 2020
Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a press release issued Tuesday, and used...
Sales & Marketing

Mar-Kee Group President David Martin on automotive sales training through the pandemic

- October 13, 2020
As the pandemic roles on, the retail automotive industry is being reshaped. Roles and training for many positions are being reworked, but what should that look like? On today’s show,...
OfferLogix
Sales & Marketing

OfferLogix EVP Aaron Bickart on the importance of transparent finance solutions for car dealers

- October 12, 2020
Joining us today is Aaron Bickart, executive vice president and general manager of OfferLogix, to discuss the marketplace today in regards to the vehicle, the customer, and the monthly payment....
leads
Sales & Marketing

Five best practices in handling online leads

- October 9, 2020
In this age of online marketing, automation, lead capture, and CRM response databases, we often lose the basics of handling online leads. Leads are people, and we need to get...
digital retailing
Sales & Marketing

Is digital retailing here to stay in the automotive industry?

- October 8, 2020
With the ease of smartphones, a vast majority of shopping is done online these days, so it’s no surprise that the retail automotive industry has followed suit. The industry is...
Just Better Cars
Sales & Marketing

Just Better Cars CEO Tony Harb on managing his inventory with private-party acquisition

- October 7, 2020
On today’s show, we’re very pleased to welcome Tony Harb, CEO of the independent dealership, Just Better Cars in Roseville, Calif. Harb joins us to discuss his partnership with VettX,...
Damian Lillard
Sales & Marketing

Trail Blazer Damian Lillard opens dealership with a twist

- October 6, 2020
Portland Trail Blazers star player Damian Lillard has a new venture to develop during the offseason. The highly-talented point guard has opened a new Toyota dealership franchise in McMinnville, a...
Jeff Shore
Sales & Marketing

How to bring your best sales energy to the showroom floor – Jeff Shore

- October 6, 2020
Sales teams can often be discouraged by the high volume of rejection from consumers. It can be overwhelming and create negative energy that can hurt every other sales opportunity. So,...


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