TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

dealer
Sales & Marketing

Most are ready to buy within three weeks of first dealer contact if trust is established

- February 5, 2021
A study released Thursday shows that the majority of car shoppers are deeper into the sales funnel than dealers often think. The Automotive Buyer Study 2021 by Marchex titled “Trust, Transparency & the Transaction” discovered that 75%...
sales
Sales & Marketing

The modern sales team as a driver of inventory turn

- February 4, 2021
Sales departments that interact closely with their dealership’s reconditioning function put more “sold” units on the board. Unfortunately, few sales managers and their teams are aware of this advantage. Practiced correctly,...
women
Sales & Marketing

Marketing to women in the post-COVID world

- February 4, 2021
We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no time at all while managing homeschooling, work,...
digital retailing
Sales & Marketing

A conversation with Hyundai’s Jared Dowdy: The goals and future of digital retailing

- February 4, 2021
A buzzword in the automotive industry that seems to be losing its impact is digital retailing. Meaning different things to different people and with engagement at varying levels between OEMs...
Sales & Marketing

The benefits that comprehensive connected technology can bring to your car dealership – Byron McDuffee & Alok Tyagi, DealerSocket

- February 3, 2021
With the 2021 NADA virtual show just around the corner, CBT News anchor Jim Fitzpatrick catches up with Byron McDuffee, Chief Operations Officer of DealerSocket, and Alok Tyagi, Chief Product...
Sales & Marketing

The importance of growing your dealership’s competitive advantage in the digital retailing marketplace – Hugh & Gage Hathcock, ReconVelocity

- February 3, 2021
Today on CBT News, we’re pleased to welcome back Hugh Hathcock, Owner of ReconVelocity, and Gage Hathcock, Partner at ReconVelocity. The last time we spoke, ReconVelocity revealed that a brand...
Sales & Marketing

How to skillfully convert more of your dealership’s phone leads – Anthony Giagnacovo, CallRevu

- February 3, 2021
As the 2021 NADA virtual show draws near, anchor Jim Fitzpatrick is joined by Anthony Giagnacovo, CEO of CallRevu, a call tracking and monitoring solution created to help car dealers...
digital
Sales & Marketing

Kelley Blue Book beefs up digital solution tools to help dealers reach consumers

- February 3, 2021
The need for enhanced digital tools has become even more essential since the COVID-19 pandemic drove many dealers to increase their reliance on digital apps and processes. Today, more consumers...
automation
Sales & Marketing

Best practices for engaging today’s car shopper: Automation

- February 3, 2021
McKinsey Global Institute has conducted a broad-based research initiative on automation across sectors. The good news is that this research has shown that about half of retail activities can be automated...
advertising
Sales & Marketing

How to optimize your dealership’s targeted TV ads and effectively communicate with car buyers – Kevin Bacon, Effectv & Ryan Dooley, Dooley Advertising

- February 2, 2021
Since the beginning of the COVID-19 pandemic, the automotive industry as a whole really started to transform itself. Car dealerships nationwide transitioned many of their internal processes to digital formats....


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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Legal battles reshape car sales
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CBT News
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