TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

dealership chat
Sales & Marketing

How all components are in place for automotive digital retailing in 2021

- February 8, 2021
It is certainly an understatement to say the world has been turned on to online shopping and digital retailing. According to Adobe Analytics, during the 2020 Black Friday event, online...
digital retailing
Sales & Marketing

How dealerships and OEMs reimagine the sales process with digital retailing

- February 8, 2021
The traditional dealership sales model has endured for decades, but the past year has forced the auto retail industry to adapt. While digital retailing existed prior to the pandemic, it’s...
Sales & Marketing

How to personalize the car buying experience and gain a competitive advantage – Lori Wittman & Jessica Stafford, Cox Automotive

- February 5, 2021
In preparation for next's week's 2021 NADA virtual show, anchor Jim Fitzpatrick sat down with Lori Wittman, Senior Vice President of Dealer Software for Cox Automotive, and Jessica Stafford, Senior...
dealer
Sales & Marketing

Most are ready to buy within three weeks of first dealer contact if trust is established

- February 5, 2021
A study released Thursday shows that the majority of car shoppers are deeper into the sales funnel than dealers often think. The Automotive Buyer Study 2021 by Marchex titled “Trust, Transparency & the Transaction” discovered that 75%...
sales
Sales & Marketing

The modern sales team as a driver of inventory turn

- February 4, 2021
Sales departments that interact closely with their dealership’s reconditioning function put more “sold” units on the board. Unfortunately, few sales managers and their teams are aware of this advantage. Practiced correctly,...
women
Sales & Marketing

Marketing to women in the post-COVID world

- February 4, 2021
We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no time at all while managing homeschooling, work,...
digital retailing
Sales & Marketing

A conversation with Hyundai’s Jared Dowdy: The goals and future of digital retailing

- February 4, 2021
A buzzword in the automotive industry that seems to be losing its impact is digital retailing. Meaning different things to different people and with engagement at varying levels between OEMs...
Sales & Marketing

The benefits that comprehensive connected technology can bring to your car dealership – Byron McDuffee & Alok Tyagi, DealerSocket

- February 3, 2021
With the 2021 NADA virtual show just around the corner, CBT News anchor Jim Fitzpatrick catches up with Byron McDuffee, Chief Operations Officer of DealerSocket, and Alok Tyagi, Chief Product...
Sales & Marketing

The importance of growing your dealership’s competitive advantage in the digital retailing marketplace – Hugh & Gage Hathcock, ReconVelocity

- February 3, 2021
Today on CBT News, we’re pleased to welcome back Hugh Hathcock, Owner of ReconVelocity, and Gage Hathcock, Partner at ReconVelocity. The last time we spoke, ReconVelocity revealed that a brand...
Sales & Marketing

How to skillfully convert more of your dealership’s phone leads – Anthony Giagnacovo, CallRevu

- February 3, 2021
As the 2021 NADA virtual show draws near, anchor Jim Fitzpatrick is joined by Anthony Giagnacovo, CEO of CallRevu, a call tracking and monitoring solution created to help car dealers...


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CBT News
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