TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Residual Value - Eric Ibara
Sales & Marketing

Why educating customers about residual value can be a major selling point at your dealership – Eric Ibara, Kelley Blue Book

- March 11, 2021
Today on CBT News, anchor Jim Fitzpatrick is joined by Eric Ibara, Director of Residual Values for Kelley Blue Book. Ibara joins the show to discuss the importance of residual...
BDC department - Sarah Vantine
Sales & Marketing

Why your BDC department should focus on developing strong customer connections in 2021 – Sarah Vantine, Scott Clark Auto

- March 11, 2021
The BDC department at the dealership plays a crucial role in the growth of the business. Today, we welcomed Sarah Vantine to the show to discuss changes in the BDC...
Sales & Marketing

Car Wars’ Jordan Patterson discusses how COVID-19 has changed call tracking and phone handling for auto dealers

- March 10, 2021
Inbound and outbound calls have changed tremendously during the pandemic. Today, we welcomed Jordan Patterson, Sales Director of Car Wars to CBT News. Car Wars is a comprehensive call tracking...
3 ways to simplify closing
Sales & Marketing

3 ways to simplify closing an automotive sale – Sean Gardner, Joe Verde Group

- March 8, 2021
Dealers are always looking for the best way to close the deal. Sean Gardner is an expert on closing opportunities. Gardner is an instructor and sales trainer for the Joe...
Google Head of Auto Retail Lissette Gole
Sales & Marketing

Google’s Head of Automotive Retail Lissette Gole, discusses 4 industry trends caused by the COVID-19 pandemic

- March 8, 2021
The COVID-19 pandemic brought many changes to the automotive industry. Dealers discovered new ways to manage associates, interact with customers, and conduct daily business. Today, Lissette Gole, Head of Automotive...
ROI
Sales & Marketing

A guide to understanding the ROI of your phone calls

- March 8, 2021
Every interaction you have with a customer has an impact on your bottom line and the reputation of your dealership. Whether that touch point takes place on digital channels or...
Sales & Marketing

Virtual 20 groups create new possibilities for continuous improvement

- March 8, 2021
Have you ever thought of joining a 20 Group to understand how your dealership can optimize workflow, people, processes and tools to drive more revenue? If so, what stopped you?...
marketing
Sales & Marketing

Tailoring your automotive marketing for 2021

- March 4, 2021
Marketing your dealership to your customer has historically been a fairly straightforward task. There are nuances in using data, but the data has been consistent year over year - except...
sales
Sales & Marketing

The National Retail Federation projects retail sales growth in 2021 with effective vaccine rollout

- March 4, 2021
The year 2020 was a challenging one—particularly for the automotive industry. During the start of the pandemic, U.S. vehicle sales fell as much as 52%. Nevertheless, the industry went on...
Brian Pasch
Sales & Marketing

Brian Pasch on the benefits of transparency in modern retailing

- March 3, 2021
Today, we welcome back auto marketing expert Brian Pasch to the show. Pasch is the Founder and CEO of PCG Companies and host of CBT’s monthly series Auto Marketing Now....


Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
Latest Articles 09/05/26

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.