Building trust with online car shoppers through transparency
For most car dealerships, building trust with car shoppers has proven to be a major obstacle to overcome. According to the December 2020 Honesty and Ethics in Professions Gallup Poll,...
TSLA358.22014.53%
GM86.160-3.17%
F12.440-0.09%
RIVN13.6100.32%
CYD20.000-0.01%
HMC35.780-0.48%
TM216.190-1.92%
CVNA73.5701.49%
PAG212.3600.16%
LAD308.770-7%
AN184.000-4.12%
GPI261.350-5.15%
ABG202.650-4.38%
SAH61.710-1.09%
TSLA358.22014.53%
GM86.160-3.17%
F12.440-0.09%
RIVN13.6100.32%
CYD20.000-0.01%
HMC35.780-0.48%
TM216.190-1.92%
CVNA73.5701.49%
PAG212.3600.16%
LAD308.770-7%
AN184.000-4.12%
GPI261.350-5.15%
ABG202.650-4.38%
SAH61.710-1.09%
TSLA358.22014.53%
GM86.160-3.17%
F12.440-0.09%
RIVN13.6100.32%
CYD20.000-0.01%
HMC35.780-0.48%
TM216.190-1.92%
CVNA73.5701.49%
PAG212.3600.16%
LAD308.770-7%
AN184.000-4.12%
GPI261.350-5.15%
ABG202.650-4.38%
SAH61.710-1.09%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Glenn Pasch on the importance of adding a digital marketing manager to your car dealership staff
The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital experts to help generate success in...
Tesla delivers nearly 185k vehicles in first quarter
According to a press release from Tesla, the EV carmaker delivered 184,800 new vehicles from January through March 2021. The first-quarter sales figures are an accomplishment that puts Tesla on...
Best-selling author Bob Burg on how car dealers can apply the ‘go-giver’ philosophy to their customer experience
The car-buying experience begins and ends with the customer experience. If customers aren’t satisfied early in the process, they likely won’t move forward with a purchase. If customers aren’t satisfied...
How to streamline the reconditioning process in a banner sales market
Vehicles that look better sell better. But, as in most things, you may find yourself facing decisions on whether to focus on time, quality, or cost when it comes to...
The importance of having an in-person experience in a digitized car buying journey
With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to a new report. As well, financing...
It is time to stop debating & hire a digital marketing manager for your dealership
A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was met with resistance from those in...
More parts shortages hit auto industry, affecting new inventory
On Friday, Mar 19, a fire at Renesas Electronics Corp northeast of Tokyo, Japan has exacerbated the semiconductor shortage affecting the auto industry. The manufacturer has stated that it will...
NIADA CEO Bob Voltmann on how independent dealers are managing strong demand for used vehicles
Independent dealers face many unique challenges in the used-vehicle market. Today on CBT News, host Jim Fitzpatrick is joined by Bob Voltmann, CEO of the National Independent Automobile Dealers Association...
5 Tips for acquiring pre-owned vehicle inventory
As a dealer that sells pre-owned vehicles, apart from customer acquisition, inventory acquisition is always front of mind. Throughout the past year, auctions have seen an increase in demand, and...
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