TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

NIADA
Sales & Marketing

NIADA CEO Bob Voltmann on how independent dealers are managing strong demand for used vehicles

- March 24, 2021
Independent dealers face many unique challenges in the used-vehicle market. Today on CBT News, host Jim Fitzpatrick is joined by Bob Voltmann, CEO of the National Independent Automobile Dealers Association...
vehicle
Sales & Marketing

5 Tips for acquiring pre-owned vehicle inventory

- March 24, 2021
As a dealer that sells pre-owned vehicles, apart from customer acquisition, inventory acquisition is always front of mind. Throughout the past year, auctions have seen an increase in demand, and...
car shopping
Sales & Marketing

Digital car shopping and buying is the NOW!

- March 23, 2021
We all know that 2020 brought many changes which created enormous shifts in consumer habits and behaviors. These shifts had a major impact on the automotive industry and set in...
Digital retailing - Jay Vijayan
Sales & Marketing

Tekion founder Jay Vijayan discusses the company’s latest partnership with GM

- March 23, 2021
Tekion is one of many companies that is providing innovations to the DMS landscape. The company recently announced a partnership with General Motors to power their EV digital retail tool....
Used vehicles - James Boening
Sales & Marketing

How used vehicles can provide stability when new vehicle inventory runs thin – James Boening

- March 18, 2021
Today on CBT News, host Jim Fitzpatrick is joined by James Boening, President of Boening Enterprises. His company has formed many partnerships with many technology companies to stay in front...
marketing
Sales & Marketing

Consider more consumer-centered marketing plans as your car dealership reopens

- March 17, 2021
As states begin to reopen officially, dealers should see more traffic on the floors and lots – in theory. It’s welcome news to businesses that have been hit with a...
digital retailing - Aaron Bickart
Sales & Marketing

OfferLogix is leading the way in lease and loan payment advertising for auto dealers

- March 16, 2021
Digital Retailing is changing the way car buyers envision the car-buying process. As digital retailing becomes more popular with consumers, it will be crucial for dealers to showcase leasing and...
advertising
Sales & Marketing

Improving engagement with multichannel marketing

- March 16, 2021
You may have heard that to succeed today, you need to be online. That's true, especially in the year 2021. The last year has trained many reluctant adopters to head...
Digital Retailing - Jonathan Dawson
Sales & Marketing

Grow and retain your dealership’s customer base with these digital retailing strategies – Jonathan Dawson

- March 12, 2021
Today on CBT News, host Jim Fitzpatrick is joined by automotive sales consultant Jonathan Dawson. Dawson is the President and CEO of Sellchology and host of the CBT show Mind...
Digital Retailing - Max Zanan
Sales & Marketing

How digital retailing can help auto dealers compete with industry disruptors

- March 11, 2021
After the events of 2020, dealers understand that modern retailing will involve much more technology and digital offerings to compete with industry disruptors like Vroom and Carvana. Today on the...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.