TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

JJ Quest discusses how car dealers can evolve their marketing practices to match current digital trends

- February 18, 2021
Marketing techniques continue to evolve as innovative digital trends enter the market. You may be asking yourself, what’s the best way to maintain effective messaging? On today’s show, we’re pleased...
digital platform
Sales & Marketing

How can automobile dealers utilize digital platforms in 2021? – Mike Darrow, TrueCar

- February 18, 2021
Today on CBT News, host Jim Fitzpatrick is joined by Mike Darrow, President and CEO of TrueCar. Darrow has extensive industry knowledge after spending many years in executive roles for...
sales
Sales & Marketing

Best practices for engaging today’s car shopper: In-person sales (Part 4)

- February 17, 2021
When circumstances have forced society to limit personal interaction, small yet personal touches can make a huge difference in closing a sale. These interactions will be more frequent as customers...
transactions
Sales & Marketing

Average new vehicle transaction price continues to hold above $40k

- February 16, 2021
The average transaction price for new vehicles in the United States continues to hold the line well above $40,000. Late in 2020, the transaction price pushed through the barrier for...
shoppers
Sales & Marketing

Shoppers willing to drive further for the right car, according to Edmunds

- February 15, 2021
The average distance a car shopper is willing to drive to buy the right car has increased by nearly 20 miles. Ahead of the first holiday vehicle sales period of 2021, Edmunds...
car sales
Sales & Marketing

Best practices for engaging today’s car shopper: Remote car sales (Part 3)

- February 12, 2021
A study by KPMG has found that for car purchases, "consumers want ... an end-to-end e-commerce experience." They also don't want to step "in a showroom, even for a test drive." So, dealers...
PureCars
Sales & Marketing

5-step guide to modernizing the buyer’s journey

- February 11, 2021
Projections for U.S. light-vehicle sales in the next five years are optimistic, according to research shop Benchmark Co. By 2025, there will be a record 245 million licensed drivers in...
Sales & Marketing

How to set your dealership apart from its digital retailing competition – Kalah McCoy, Velocity Automotive Solutions

- February 10, 2021
Today on CBT News, we’re pleased to welcome back Kalah McCoy, Executive Vice President at Velocity Automotive Solutions, Hugh Hathcock, Owner and Founder of Velocity Automotive Solutions, home of VelocityEngage...
Sales & Marketing

How to identify gaps in your dealership’s interactions with prospective customers – Pogo Parr, CallSource

- February 9, 2021
With the 2021 NADA virtual show just around the corner, CBT News anchor Jim Fitzpatrick talks with Pogo Parr, President of Automotive at CallSource, about the growth of technology in...
Sales & Marketing

How Market Scan is eliminating the disconnect between auto retail professionals and their digital retailing partners – Rusty West, Co-founder

- February 8, 2021
Automotive retail professionals are gearing up for the start of the 2021 NADA virtual show, including Rusty West, Co-Founder and President of Market Scan, a cutting edge technology and data...


Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
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Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international

Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
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