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CBT automotive newscast: October 5, 2020
Today’s Featured Interview:
CBT News Market Update: Doug Petersen, Larry H. Miller Group & Jason Knight, LotLinx
To quickly recap this week’s numbers, the retail SAAR...
CBT automotive newscast: October 1, 2020
Today’s Featured Interview:
How the new Facebook automotive inventory ad options affect your dealership
When advertising on social media platforms like Facebook, automotive marketers must their...
Facebook seeks to optimize mobile shopping through new automotive ad initiative
According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is...
Leveraging sophisticated AI for your dealership’s video marketing strategy
There's nothing more powerful than TV when it comes to marketing, and dealers know this. However, it's also very expensive to do well. Executing...
Google’s automotive retail head Lissette Gole, discusses meeting modern consumer demands
Digital retailing has become a necessity for dealers in the midst of the pandemic. However, tracking consumer activity online and increasing the efficacy of...
Four ways to manage your dealership’s online reputation
How important is reputation? If the stats are to be believed, pretty vital. According to the World Economic Forum, more than 25 percent of...
CBT automotive newscast: September 8, 2020
Today's Featured Interview:
Corina Diehl on building her auto group, digital retailing, attracting more females into the auto industry
After the tragic passing of her...
Capturing Your Dealership’s Share of the Digital Retailing Market – Joe...
Dealerships are seeing less foot traffic as the retail automotive industry heads online. More dealers are being equipped and empowered with tools to thrive...
Perfecting Your Dealership’s Mobile Website Design and User Experience
On this week’s episode of Kain & Co., host David Kain is joined by Lyamen Savy, the CEO of a new website company called 321...
Roadster Execs on Facilitating the Soaring Demand for Digital Retailing
With purchase processes rapidly changing, dealers are looking for easy yet effective ways to streamline and close sales. Car buyers simply aren’t going the...
