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CBT News – May 22, 2015

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On today's show: - CBT Automotive Network Founder and CEO Jim Fitzpatrick gives us a look at the upcoming CBT Sales, Service, and Marketing Conference...

CBT News – May 21, 2015

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On today's show: - John Gottschalk, Senior VP of Business Development and Strategy at FordDirect, and Bill Wittenmyer, Partner at eLead1One, discuss customer expectations in...
baby boomer car

Baby Boomer Car market

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BY STEVE HOWARD According to a study by AARP and J.D. Power, 62.3 percent of all new vehicles are purchased by buyers over 50. People...

CBT News – May 6, 2015

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On today's show: - Custom Facilities President Chip Walker discusses what the future may look like for brick and mortar dealerships - Sales Tip of the...
Boomer car buyers

Boomer Car Buyers Are Your Best Bet

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62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby...
Power In Numbers

The Power In Numbers

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J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER Want to...
sell more cars

Off the Hook

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Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE If you want to sell more cars, you have to get...
Sales Consultant Recruiting

Sales Consultant Recruiting Made Easy

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Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. BY MARK RIKESS Easily...
analytic tools

3 Simple Google Tools That Every Dealer Should Be Utilizing

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Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY Henry Ford once said he knew that half of every...
Dealership’s Web Presence

3 Tips to Strengthen Your Dealership’s Web Presence

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Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership. BY ZACH KLEMPF Dealerships...