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Trial Closes

Trial Closes – What Do They Really Accomplish?

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Trial closing pits the salesperson against the customer and, in the end, creates negative tension that could have been avoided. BY DAVID LEWIS Anyone who...
Creativity Sells Cars

Creativity Sells Cars

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Employee satisfaction lies at the core of Continental Automotive Groups success. BY CAROL WHITE Unlike a lot of second-generation dealers, Will Hardeman and his sister...
Constant Change

Constant Change

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The Greater New York Automobile Dealers Association still operates on many of the principles that it was founded on more than 100 years ago,...
Marketing Dollars

Make the Most of Your Marketing Dollars

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Paying close attention to three key areas could prevent you from wasting 20 percent or more of your marketing budget. BY GLENN PASCH You could...
transparency in F&I

Solutions to Progress Barriers With Transparency In F&I

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21st Century thinking and embracing a new era of transparency in F&I department will bring about a positive change in the auto industry. BY REBECCA...
Customer-Centric Websites

Using Customer-Centric Websites to Boost Sales

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Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI Dealers hear a great deal about...

CBT Automotive Network Announces 2nd Annual ‘Road to NADA Bus Tour’...

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ATLANTA, GA (PRWEB) JANUARY 19, 2015 CBT Automotive Network announced its 2nd annual “Road to NADA Bus Tour.” CBT News, along with sponsor Cars.com, kicks...

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