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Rebecca Cherneck

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President of Chernek Consulting Rebecca Chernek, founded Chernek Consulting in 2001,  has nearly three decades of experience in the automobile dealership industry. She started by working with her father at their family-owned auto dealerships in Have De Grace, Md. She was the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. Chernek Consulting offers a diversity of opportunities for auto dealerships to up their game and transform performance, both with respect to a compliant trained staff to drastically increase sales and profits. Additional services are also available for in-dealership training, regional workshops and continuing education through the Chernek Consulting Virtual Pro platform. Chernek works with large and small franchise dealer groups alike as well as OEM, financial services and insurance providers throughout North America. Visit www.chernekconsulting.com for more details.
Talk Trash

Pros Don’t Talk Trash in Finance

Your Family May Tolerate it, But Customers Don't By Becky Chernek Finance and insurance professionals know the benefit of a consistent menu presentation. It’s a surefire...
transparency in F&I

Solutions to Progress Barriers With Transparency In F&I

21st Century thinking and embracing a new era of transparency in F&I department will bring about a positive change in the auto industry. BY REBECCA...
online

5 Ideas to Help Increase Profits Across All Departments

In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No...
customer experience

Tips for Creating a Premier Customer Experience on a Budget

Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the...
personalizedvideo

How to Leverage Digital Innovation and Create Personalized Experiences for Customers – Amy Anderson...

Today on CBT News, we welcome Amy Anderson, Director of Research and Market Intelligence in Cox Automotive and Chase Abbott, Vice President of Sales...
marketing

Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy

You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a...
F&I

Personality or Sales Ability? Which is More Important for F&I Success?

Every GM has the important task of choosing the right F&I manager when screening applicants, whether they are an outside hire or an existing...

Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...

How to Create Magic on the Phone

 On this week's episode of the Weekly Tune-Up, Becky Nixon talks about increasing profits in your service drive with some tips on answering your...

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...

Lead Generation Equals Dollar Creation

On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...