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Rebecca Cherneck

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President of Chernek Consulting Rebecca Chernek, founded Chernek Consulting in 2001,  has nearly three decades of experience in the automobile dealership industry. She started by working with her father at their family-owned auto dealerships in Have De Grace, Md. She was the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. Chernek Consulting offers a diversity of opportunities for auto dealerships to up their game and transform performance, both with respect to a compliant trained staff to drastically increase sales and profits. Additional services are also available for in-dealership training, regional workshops and continuing education through the Chernek Consulting Virtual Pro platform. Chernek works with large and small franchise dealer groups alike as well as OEM, financial services and insurance providers throughout North America. Visit www.chernekconsulting.com for more details.
Talk Trash

Pros Don’t Talk Trash in Finance

Your Family May Tolerate it, But Customers Don't By Becky Chernek Finance and insurance professionals know the benefit of a consistent menu presentation. It’s a surefire...
transparency in F&I

Solutions to Progress Barriers With Transparency In F&I

21st Century thinking and embracing a new era of transparency in F&I department will bring about a positive change in the auto industry. BY REBECCA...
Proactive Dealer Solutionsvideo

Leverage Artificial Intelligence to Score and Evaluate Every Customer Call – Lawson Owen, Proactive...

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Lawson Owen, Managing Partner of Proactive Dealer Solutions. VIDEO TRANSCRIPT: Jim Fitzpatrick: The...
lead

Is Your Dealership Using Interactive Lead Forms?

Dealership Internet managers have two primary goals. The first obviously is to sell cars. The second goal (not to be confused as a secondary...
software

Software Won’t Correct Bad Leadership

In sports, there is a saying, “It’s All About the Jimmy’s and Joe’s not the X’s and O’s.” What that means is, having the...
Pete MacInnisvideo

3 Core Components to Seamlessly Transition Customers from Online to Your Showroom – Pete...

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Pete MacInnis, CEO of eLEND Solutions. VIDEO TRANSCRIPT: Jim Fitzpatrick: eLEND Solutions, you...
Byridervideo

How Byrider is Bringing a Customer-Centric Experience to the Subprime Space – Chris Hadley

Byrider's Vice president of Franchising, Chris Hadley, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss changes in...

CRM Managers, BDRs, and How to Be Successful

 On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Creating a Video Culture at Your Dealership

 On this week's episode of Kain & Co., David Kain of Kain Automotive talks about how you can engage with your customers by using...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...