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Rebecca Cherneck

President of Chernek Consulting Rebecca Chernek, founded Chernek Consulting in 2001,  has nearly three decades of experience in the automobile dealership industry. She started by working with her father at their family-owned auto dealerships in Have De Grace, Md. She was the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. Chernek Consulting offers a diversity of opportunities for auto dealerships to up their game and transform performance, both with respect to a compliant trained staff to drastically increase sales and profits. Additional services are also available for in-dealership training, regional workshops and continuing education through the Chernek Consulting Virtual Pro platform. Chernek works with large and small franchise dealer groups alike as well as OEM, financial services and insurance providers throughout North America. Visit for more details.