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Rebecca Cherneck

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President of Chernek Consulting Rebecca Chernek, founded Chernek Consulting in 2001,  has nearly three decades of experience in the automobile dealership industry. She started by working with her father at their family-owned auto dealerships in Have De Grace, Md. She was the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. Chernek Consulting offers a diversity of opportunities for auto dealerships to up their game and transform performance, both with respect to a compliant trained staff to drastically increase sales and profits. Additional services are also available for in-dealership training, regional workshops and continuing education through the Chernek Consulting Virtual Pro platform. Chernek works with large and small franchise dealer groups alike as well as OEM, financial services and insurance providers throughout North America. Visit www.chernekconsulting.com for more details.
Talk Trash

Pros Don’t Talk Trash in Finance

Your Family May Tolerate it, But Customers Don't By Becky Chernek Finance and insurance professionals know the benefit of a consistent menu presentation. It’s a surefire...
transparency in F&I

Solutions to Progress Barriers With Transparency In F&I

21st Century thinking and embracing a new era of transparency in F&I department will bring about a positive change in the auto industry. BY REBECCA...
car

Middle and Upper-Class Car Buyers Spending Actively

The second-quarter car sales reports tell a story that few care to recall. The pandemic response sent more than 45 million Americans into the...
Ira Wolfevideo

Ira Wolfe on Why Dealers Can’t Go Back to Business as Usual

"An Obituary for Normal", is how Ira Wolfe, founder and President of Success Performance Solutions, satirically introduces his thoughts about the state of 'normal'...
unemployment

4.8M Americans Back to Work in June – What It Means for Dealers

The Employment Situation report released by the Bureau of Labor Statistics from July 2nd spells out a significant increase in employment for June 2020....
video

Summer Sales Forecast for Auto Retail – Charlie Chesbrough, Cox Automotive

Cautious optimism is the sentiment many dealers are feeling as the auto retail industry settles into Q3. After strong showings for sales, considering the...
online sales

The Current State of Online Sales: Is This Process Here to Stay?

COVID-19 has caused many auto dealers to embrace a variety of new processes. From picking up cars for servicing to limiting the number of...

Staying Successful in the Showroom During COVID-19

On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...