You’re watching exclusive CBT News coverage of the 2025 New York Automotive Forum, hosted by NADA, J.D. Power, and the New York International Auto Show (NYIAS). We’re on the ground in Manhattan, where industry leaders are gathering to discuss the future of retail automotive, just ahead of the 125th anniversary of the iconic New York Auto Show. Joining us is Mark Schienberg, president of the Greater New York Automobile Dealers Association, who shares historic context, dealer sentiment, and what’s ahead for the industry.
Key Takeaways:
- Auto Shows Remain Vital to Retail
Despite previous doubts about their relevance, Schienberg reaffirmed that auto shows continue to play a key role in driving consumer interest and dealership traffic. He emphasized the enduring impact of events like the New York Auto Show in nurturing America’s love affair with the automobile. From industry insiders to families forming lifelong buying habits, these events help bridge the gap between product excitement and showroom visits. As the show marks its 125th anniversary, Schienberg underscored how its rich history and full exhibitor participation in 2025 reflect both public enthusiasm and dealer confidence in these in-person experiences. - Tariff Concerns Cloud Market Outlook
With new tariffs looming, Schienberg acknowledged dealer anxiety and noted that while the intent—reshoring manufacturing—is widely supported, the uncertainty surrounding the process leaves many “hiding under the table.” He pointed out that this global industry relies on international collaboration, so blanket policy shifts can cause ripple effects across the supply chain. In March, vehicle sales spiked as buyers rushed to purchase ahead of anticipated price increases, adding approximately 150,000 extra units to the month’s volume. He cautioned that this kind of front-loaded demand may not be sustainable through the summer if inventory remains constrained. - Dealers See Opportunity in Crisis
Facing tariff-related challenges, Schienberg praised dealers’ adaptability, sharing how many are already capitalizing with “tariff-free” promotions. He even joked about offering a “25% tariff-free” ticket to the auto show—illustrating the creativity and resilience of the retail side of the industry. From quickly pivoting ad campaigns to reframing the situation as a value-driven opportunity, dealers have shown they’re more than capable of turning market tension into buyer urgency. He noted that it’s this entrepreneurial spirit—combined with retail experience—that helps local dealerships thrive, even in uncertain or rapidly shifting economic conditions.
Catch all of CBT News’ coverage of the NY Automotive Forum 2025 here.
