From the floor of the 2026 NADA Show in Las Vegas, CBT News delivers real-time updates and expert perspectives to help dealers navigate the evolving automotive landscape. Today, Jim Fitzpatrick joins Steve Rowley, President of Cox Automotive, to discuss how dealers are navigating uncertainty around affordability, technology adoption, and electrification, while leveraging AI-driven tools and integrated platforms to drive efficiency, profitability, and long-term growth.
Key Takeaways
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Dealers are entering 2026 with cautious optimism, as affordability pressures, interest rates, and tariff uncertainty remain, but higher tax refunds and improving trade-in values could help stimulate both new and used vehicle demand.
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Artificial intelligence is moving from experimentation to execution. Cox Automotive is focused on agentic AI and enterprise-level integration that allows dealerships to operate more efficiently with 24/7 digital engagement and better-informed sales and service decisions.
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Integrated service-to-sales and inventory tools are creating new revenue opportunities by connecting service data, VIN intelligence, and valuation tools. Dealers can proactively identify sales opportunities, improve customer retention, and maximize lifecycle value across departments.
Catch all of CBT News’ coverage of the 2026 NADA Show here.
