At NADA Show 2026, CBT News Co-Founder Bridget Fitzpatrick has a one-on-one with Jason Goldberg, GM of Automotive at The Trade Desk, to explore how AI-powered programmatic advertising is reshaping automotive marketing. Goldberg breaks down how dealerships can harness first- and third-party data to reach consumers across CTV, display, audio, and more, all through a single, unified platform that streamlines complex media buys and delivers measurable business results.
Key Takeaways:
- Programmatic advertising provides a unified gateway to the open internet, allowing dealerships to reach consumers across CTV, display, audio, and podcast channels from a single platform. Centralizing these channels enables coordinated marketing efforts, increases efficiency, and supports strategic engagement with potential buyers throughout the customer journey.
- First- and third-party data integration enables highly precise audience targeting, down to the household or device level. Coordinated campaigns across multiple dealership tiers reduce duplication and competition, ensuring that marketing reaches the right consumers at the right time while minimizing wasted spend and improving overall campaign performance.
- Simplifying media buying through a single platform combines targeting, activation, and measurement, enabling dealers to start with focused campaigns and scale as needed. Clear KPIs and real-time performance tracking deliver actionable insights, allowing dealers to optimize efficiency, maximize return on marketing investment, and drive measurable business outcomes.
Catch all of CBT News’ coverage of the 2026 NADA Show here.
