The Trade Desk, automotive marketers, automotive advertising,

3 recommendations for modern automotive marketers

Jason Goldberg - April 23, 2026

For decades, automotive advertising has operated within a familiar structure: National campaigns led by original equipment manufacturers (OEMs), regional marketing managed by dealer associations, and hyper-local promotions executed by individual dealerships. This framework, known as tier 1, tier...

Automotive Marketing Publishing Partners

NADA Show 2026: Jason Goldberg | The Trade Desk

Jasmine Kiniklis - February 5, 2026

At NADA Show 2026, CBT News Co-Founder Bridget Fitzpatrick has a one-on-one with Jason Goldberg, GM of Automotive at The Trade Desk, to explore how AI-powered programmatic advertising is reshaping...

NADA Show Event Coverage

Programmatic advertising reshapes how dealers reach today’s car buyers – Jason Goldberg | The Trade Desk

Jaelyn Campbell - January 21, 2026

It’s a new year, and dealers are considering how to reach today’s car buyer. One company leading that conversation is The Trade Desk, helping brands and dealers connect with consumers...

Driving Solutions Automotive Marketing

The Trade Desk

3 recommendations for modern automotive marketers

NADA Show 2026: Jason Goldberg | The Trade Desk

Programmatic advertising reshapes how dealers reach today’s car buyers – Jason Goldberg | The Trade Desk

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