CBT News’ correspondent Lauren Fix brings us on location at the Milan Design Week, where design takes center stage across every industry—from luxury interiors to next-generation mobility. For the third year in a row, Kia made a strong statement at the international event, unveiling a lineup of electric vehicle concepts that push the boundaries of both form and function. With models like the EV2, PV5, and the highly adaptable Weekender Concept, Kia is proving that innovative design isn’t just about aesthetics—it’s about rethinking how we live, travel, and interact with the vehicles of tomorrow.
This year, Kia’s presence was centered around its “Opposites United” design ethos, expressed not only in form but in purpose—blending beauty, sustainability, and functionality across future models.
Key Takeaways:
- The Weekender Concept: A standout among Kia’s showcases is the Weekender, which is a compact, versatile EV designed for outdoor and off-grid capabilities. It features a pop-up camper top with solar panels, energy-regenerating turbine wheels, and a modular, tech-forward interior built for adaptability and comfort.
- PV5 – Built for Utility and Customization: Originally envisioned as a mobility or logistics vehicle, the PV5 has been reimagined as a highly customizable platform that can transform into a light camper or personal-use EV. Interior highlights include expansive storage, a unique dashboard design, and family-friendly utility.
- EV2 – The Closest to Production: The EV2 is a near-production compact EV targeted at the European market. With design roots in the Kia Soul, this model focuses on sustainability, featuring recycled materials and a streamlined, urban-ready layout.
- Kia’s Global Vision: Kia’s design chief, Karim Habib, emphasized the company’s focus on customer input, customization, and environmental responsibility. He hinted at upcoming product expansions, including variations of the Weekender and PV5 for different levels of outdoor living.
While only top-tier brands like Lamborghini, BMW, and Audi joined the Design Week showcase, Kia took a bold step by focusing on innovation instead of prestige. This change suggests a strategic shift to make design a key feature that sets the brand apart.
