Kerri Wise has officially stepped into her new role as Chief Marketing Officer at LotLinx, bringing with her over two decades of experience in automotive retail, digital marketplaces, and customer satisfaction. In her first appearance on CBT Now since the announcement, Wise spoke about why joining LotLinx was a natural next step, pointing to the company’s early adoption of artificial intelligence (AI) and its reputation for innovation in inventory management.
Throughout her career, Wise has gravitated toward companies at the forefront of industry change—from digital retailing at AutoFi to data-focused platforms like TrueCar and Edmunds. With LotLinx, she sees another opportunity to be ahead of the curve as the industry shifts toward AI and operational efficiency. Rather than focusing solely on profitability through traditional sales tactics, Wise emphasized the growing priority across dealerships to drive efficiencies, reduce vehicle time on the lot, and make data-informed marketing decisions.
She noted that LotLinx is more than just a digital advertising tool—it’s an inventory management solution that leverages data at the VIN level to identify which vehicles need attention. Instead of the common “spray and pray” marketing method, LotLinx helps dealers target specific cars that need more visibility, maximizing ROI on marketing spend.
Wise plans to use her new role to clarify LotLinx’s position in the market and distinguish its 12-year history of AI integration from newer entrants using AI as a buzzword. In addition to marketing, she said her role will involve educating dealers on how AI and LotLinx’s data insights can improve their operations, whether or not they choose to become clients.
Looking at the current automotive landscape, Wise acknowledged the uncertainty caused by factors like tariffs and interest rates but stressed the importance of staying focused and intentional. She encouraged dealers to lean into technology and process improvements that are within their control.
Wise also confirmed she’ll continue to be a visible presence at industry events like NADA and Digital Dealer, supporting LotLinx’s broader mission to help dealers better understand how consumer shopping behavior and VIN-level performance intersect.
"What I’ve realized, especially on this backend of my 25-year career, is that efficiency is the word... and what I learned really through some of the interview process is that, you know, it’s more than just a digital marketing solution. It is an inventory management solution."– Kerri Wise
