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How digital retailing can personally tailor the car buying experience for customers – Bob George,

A strong digital marketing presence is crucial for your dealership in today’s marketplace. This afternoon on CBT News, we are discussing’s latest industry insights with Bob George, Assistant Vice President of Product Management at

George joins the show to review 2020 and to discuss the state of digital retailing. offers dealers an understanding of consumer behavior through technology and expertise to master the digital experience.

George opens the conversation by discussing how the industry changed in 2020. George says that last year was a reset year for many dealers regarding their online experience. As the virus spread across the U.S., consumers changed the way they wanted to buy cars. This made digital retailing a very valuable component for automotive retail operations. George says that 70% of their dealer partners adopted digital retailing.

Many have wondered whether or not digital retailing will begin to take the place of shopping in the showroom. However, George doesn’t see digital retailing as the full picture of future car-buying. He does believe that the future will bring more assisted shopping experiences though. Tools and technologies will continue to expand the capabilities of retailing, giving the consumer the most tailored experience when buying a new vehicle. 

George concludes the conversation by discussing the digital retailing experience offered by In the past, the company’s tool made assumptions about dealers’ expertise in digital retailing. George and his staff were able to rethink the interface and center the experience around ease and clarity. also worked with their performance team and dealers to operationalize the experience in the stores. This provides customers a seamless transition from finding a car through the online platform and picking it up quickly at the dealership.

To learn more about the strong solutions from, be sure to visit their website.

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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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