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How dealers can leverage credit tools to stay compliant and enhance the customer experience– Ken Hill | 700Credit

In today’s automotive market, credit management and compliance have become crucial for dealership success. Joining us on the latest episode of Driving Solutions, Ken Hill, Managing Director at 700Credit, shares his perspective on how dealers can leverage innovative tools to navigate evolving credit trends, optimize processes, and ensure compliance.

During the conversation, Hill discusses the dynamic role of credit reporting and compliance in dealership operations. With increasing scrutiny from regulators and heightened customer expectations, Hill emphasizes the importance of transparency and efficiency in credit processing.

Hii asserts how 700Credit aids dealerships in streamlining their credit and compliance workflows with tools like soft pull technology, which allows dealers to prequalify customers without impacting their credit scores. This feature not only enhances the customer experience but also helps dealers build trust early in the sales process.

A major focus of the conversation was compliance, particularly in adhering to evolving regulations. Hill underscored that dealers must proactively adapt to changes, citing “roughly 75% of dealerships are now using soft pull technology to remain compliant while improving lead quality.”

Additionally, Hill outlined key benefits for dealerships using 700Credit’s solutions:

  1. Improved Customer Experience: Offering prequalification options builds rapport and reduces friction in the buying process.
  2. Increased Efficiency: Seamless integration with dealership management systems (DMS) accelerates workflows.
  3. Regulatory Compliance: Ensures adherence to FTC and CFPB standards, reducing risk.

Moreover, Hill references examples of dealerships benefiting from 700Credit’s technology. One dealership saw a 20% increase in customer satisfaction scores after implementing soft pull technology, illustrating the impact on both operations and reputation.

Overall, Hill concludes with a call to action for dealers, encouraging them to “stay informed, stay compliant, and embrace technologies that prioritize both dealer and customer success.”

“Roughly 75% of dealerships are now using soft pull technology to remain compliant while improving lead quality. It’s about delivering a transparent, customer-centric experience while navigating the regulatory landscape effectively.” – Ken Hill

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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