Jim Fitzpatrick interviewing Mark Sokal on CBT News

For more than eight years, CBT News has been working to build strong relationships with dealers across the country. Whether it’s through reporting daily news and trends impacting the retail automotive industry or offering valuable training resources that help dealers improve their business, CBT News is the platform dealers trust. For this reason, automotive vendors have an incredible opportunity to network with dealers from coast to coast through the CBT News 2021 High Impact Media Package. With the 2021 NADA Show moving virtual and quickly approaching, now is the perfect time for vendors to leave a lasting impression on dealer principals, GMs, and managers. 2020 was an unforgettable year for many reasons. While the auto industry experienced success in many areas, auto professionals also had to deal with the stress of the COVID-19 pandemic. The outbreak of cases across the country had dealers worried not only for their business but also for their friends and family. The pandemic caused many dealers to adjust their strategies by changing the way they conduct business. As 2021 arrives, auto industry leaders are ready for a fresh start. The distribution of the vaccine gives hope that society will be able to come out of this pandemic stronger than when it arrived. As dealers begin putting their plans and strategies together for the new year, now is the perfect opportunity to form new relationships and networks. The CBT News High Impact Media Package does this in several different ways.

How the CBT News 2021 High Impact Media Package works

First, the high impact media package includes an on-air showcase. The showcase allows vendors to get directly in front of the CBT News audience to display or demonstrate their products or service. CBT News offers a state of the art studio in which vendors can utilize for up to 30 minutes to fully display how their product can be a tremendous asset to dealers. Vendors are also able to use their segment to have a detailed discussion with CBT News host and industry expert Jim Fitzpatrick. Fitzpatrick has developed strong relationships with dealers across the country through thousands of on-air interviews. Once the segment is fully produced, it will be posted on the CBT News website, distributed to the CBT social media channels, and featured on the CBT News Podcast. Next, vendors are able to publish their own article on the CBT website. In up to 1000 words, vendors can showcase answers and solutions that help dealers drive business to the next level. The publication will be hosted on the site for a minimum of 6 months and also distributed to all CBT social media channels. Once the on-air showcase and sponsored publication are complete, vendors will then have their content featured in the NADA Newsletter. Before the start of the 2021 NADA Show on February 9th, vendors will have a direct email platform to over 37,000 loyal subscribers.  Lastly, a limited number of exclusive VIP packages are still available. These packages are very limited, but offer companies an advantage over the competition. The VIP package allows vendors to gain even more exposure before the start of the NADA show. These exclusive packages include:

  • One additional CBT segment on CBT News
  • One dedicated E-Blast to CBT subscribers featuring the presentation video and company’s branding
  • One banner ad (706×90) on the NADA Newsletter launching on February 8th
  • Two mentions from the CBT News anchors leading up to NADA

The 2021 High Impact Media Package has limited availability. Companies who are interested should act immediately to reserve their space front of the country’s largest audience of retail automotive professionals. The best way to secure a spot and reserve this exclusive package is to contact us at sales@cbtnews.com

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