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How car dealerships can convert web traffic to high-quality, first party leads – Ron Morrison, CEO of Pureinfluencer

How can you effectively influence shoppers in today’s online market filled with much of your competition? On today’s show we’re diving into this topic, we’re pleased to welcome Ron Morrison, President and CEO of Pureinfluencer. Pureinfluencer converts web traffic to leads for car dealerships.

Pureinfluencer helps car dealerships meet their business objectives by listening, connecting its best-in-class technology with dealership systems, and creating a simple approach to conversion and sales.

Morrison began the conversation by discussing his experience from the COVID-19 pandemic. When dealers didn’t have anyone in the showroom, it created new challenges never seen in the industry. Morrison said the challenges of last year have transformed into the current problems facing the industry, such as the ongoing shortage of semiconductor chips that is preventing automobile production. A lesson that everyone in the industry has had to learn is resiliency, and Morrison is confident that dealership groups will bounce back from this crisis as they were able to bounce back in 2020.

Dealers in today’s world have more traffic on their website than they know what to do with. However, very few website viewers turn into actual leads. Pureinfluencer helps simplify the process of finding the most evident first-party leads. The company offers AI solutions along with experience in CRM and business development. Pureinfluencer’s myTraffic solution is a digital selling platform that initiates the buying process while customers are proactively shopping for vehicles on a dealership website. The myTraffic platform informs dealers of customer data and search habits. This allows dealers to work directly with highly engaged leads.

Many conversion vendors offer solutions that flood dealers with new leads that close at a very low rate. This ends up costing the dealership a significant amount of money without building the ROI associated with closing deals. Pureinfluencer uses a different approach, in which the company focuses its efforts on building qualified leads that close at a higher rate. Morrison assures dealers that they will see a minimum of 30% more first-party leads.

To learn more about solutions offered by Pureinfluencer, visit

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