How to Get Buyers to Visit Your Dealership between Purchases
Repeat buyers are the basis of success for any auto dealership. You spend a lot of advertising dollars to attract new buyers to your dealership, but the real secret lies...
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TSLA348.41011.54%
GM85.3251.615%
F14.4400.51%
RIVN15.6580.8778%
CYD43.200-2.43%
HMC31.895-0.06%
TM189.5101.26%
CVNA70.5705.57%
PAG217.4601.25001%
LAD373.98017.43%
AN202.6705.77%
GPI265.66015.65%
ABG213.0409.1%
SAH79.3602.05%
TSLA348.41011.54%
GM85.3251.615%
F14.4400.51%
RIVN15.6580.8778%
CYD43.200-2.43%
HMC31.895-0.06%
TM189.5101.26%
CVNA70.5705.57%
PAG217.4601.25001%
LAD373.98017.43%
AN202.6705.77%
GPI265.66015.65%
ABG213.0409.1%
SAH79.3602.05%
Headlines
5 Ways to Win Online
I’m often asked at dealerships, seminars and 20 Group meetings what is the key element of success for selling cars online. My answer is always the same: First and foremost,...
The Unintended Impact of Driverless Vehicles
Fully autonomous vehicles are likely hitting a dealership showroom near you long before you thought possible. The reason why this is likely occurring sooner rather than later is because of...
Bob George, Dealer.com: How to Use Your Data to Convert In-Market Shoppers and Sell Cars
Joe Gumm of CBT News speaks with Bob George, Senior Director-Products, Websites and discusses how the platform at Dealer.com is meeting the expectations of online auto shoppers by offering personalized...
Whatever Happened to Promotion?
Cars.com recently published their Guide To The 4Ps of Automotive Marketing™ with product, price, place, and person representing four primary pillars of successful auto dealer marketing. In times past, the last...
Rory Vaden: The Key to Self-Discipline
In this interview with CBT's Jim Fitzpatrick, New York Times Best-Selling author Rory Vaden talks about the key to success, self-discipline, and his book, Take the Stairs.
Auto Finance Market Gains Strength, While Subprime Originations Hit Record Low
Dec. 07, 2017 — While industry naysayers have predicted the bursting of the so-called auto finance subprime bubble for some time, Experian revealed data that shows that the market continues...
Why Maserati and other manufacturers may want to skip the dealer
A New York administrative judge has ruled that Maserati’s proposed modifications to their franchise agreement are “unfair”. Among the proposed changes, Maserati was seeking to exclude coming electric vehicles and...
NADA and Grassroots Efforts Lead to Senate Tax Bill Amendment
The government regulation process is forever fluid and unpredictable, but auto dealers caught a break with the Senate’s new tax reform bill. On December 2, 2017, the Senate passed the...
Steve Greenfield: How Dealers can Sell Cars with Digital Marketing
Steve Greenfield, CEO and Founder of CompetitorPro and winner of the 2017 DrivingSales Innovation Cup for VinFactor, sits down with Joe Gumm of CBT News to discuss how dealers can...
