One of your goals as a dealership this year may be to improve your hiring process. That might mean overhauling how you recruit managers as effective leaders who who possess...
With the continuous advancement and reliability of social media platforms and online media content, it’s no surprise that video content creation has become the go-to marketing trend as of late....
In a general sense coupons are a great way to boost sales and generate buzz around a particular product or service. A successful coupon campaign can boost the bottom line...
Some of the hottest trends and topics from 2017 aren't going away any time soon in 2018. In fact, some of them are just now starting to pique the interest...
As we move into 2018 it is important to remember that we cannot rely on 2017’s marketing strategies, but a lot can be done by studying the marketing trends. If...
Being a Service Advisor can be an overwhelming, stressful situation. The job may seem that you are constantly being bombarded with requests, tasks, and duties that keep you on your...
Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss the results of the Cars.com 2017 Year in Review, which is compiled by mining and analyzing...
Manage Your Inventory
Unfortunately, there is still a lot of guesswork that goes into inventory planning at many dealerships. This does not have to be the case in our modern age....
Changing a dealership management system (DMS) has been likened to getting a heart transplant for your dealership. For this reason many dealers are reluctant to switch DMS providers. However, just...
Tracking the research methods the millions of potential car buyers take these days and targeting certain demographics and markets with digital marketing is obviously important for you dealership. But there...