When it comes to your inventory, we know not every dealership has a Director of Digital Marketing or a Data Specialist that spends time researching metrics. We do know some...
Republicans are expected to unveil detailed bills later this week to support development of self-driving cars. Included in the soon-to-be-proposed legislation are regulations that prevent states from implementing their own...
A recent study conducted by Ziebart International Corporation, to better understand consumer’s purchase habits within the Detailing and Auto Protection markets, found consumer’s number one reason for purchasing aftermarket appearance...
“Community engagement” is a buzzword in marketing these days, but what does it really mean? Should your dealership do more of it? If so, how can you use community engagement...
When it comes to compliance, significant attention has been paid to the Consumer Financial Protection Bureau (CFPB). And while this is all well and good, the fact is, there are...
Jim Fitzpatrick invites Glenn Pasch, CEO and Partner at PCG Companies, to discuss the recent sales plateau and Glenn gives his advice for finishing the month out where you want...
Fuel economy remains the top vehicle attribute that has the most room for improvement, according to a nationally representative survey of Americans by Consumers Union, the policy and mobilization division...
Hispanics account for more than 20% of the population (ages 10-39). This year, Hispanics will purchase nearly two million new vehicles. How can your dealership tap into this expanding group?...
It’s not just for play anymore. Virtual reality has become mainstream in the electronics market, primarily with smartphone compatible VR headsets. In 2016, 6.3 million VR headsets were sold and...
Experienced salesperson, this article is not for you. You don’t need it, because you’ve learned how to maintain your confidence level. You know a few things about staying strong.
You Have...