When it comes to your inventory, we know not every dealership has a Director of Digital Marketing or a Data Specialist that spends time researching metrics. We do know some vendors that claim you don’t need a specialist, but instead you need their product. Mike Meyer, Director of Digital Marketing with Lundgren Honda, says that finding a cure for inventory means finding a vendor that eliminates the “all or nothing” mentality.
Weekly Newsletter
Get the latest automotive industry news and trends delivered straight to your inbox.
On today’s edition of CBT Live, Ashley Shea, Director of Corporate Affairs at AutoNation, joins us to discuss DRV PNK (Drive Pink), the company’s year-round commitment to drive out cancer....
Dealers and managers are describing the market very differently right now, with some saying things are pretty good and others calling it iffy at best. Either way, sales teams that...
Dealers weighing how far to take artificial intelligence are also asking what it means for their people and their customers. The answer starts with good data, clear measurement, and a...
For years, dealerships have built their digital marketing strategies around one goal: showing up when car shoppers search online.
That goal hasn't changed. The way people search has.
AI is reshaping how...