How to find the right vendor

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When it comes to your inventory, we know not every dealership has a Director of Digital Marketing or a Data Specialist that spends time researching metrics. We do know some vendors that claim you don’t need a specialist, but instead you need their product. Mike Meyer, Director of Digital Marketing with Lundgren Honda, says that finding a cure for inventory means finding a vendor that eliminates the “all or nothing” mentality.

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