When it comes to your inventory, we know not every dealership has a Director of Digital Marketing or a Data Specialist that spends time researching metrics. We do know some vendors that claim you don’t need a specialist, but instead you need their product. Mike Meyer, Director of Digital Marketing with Lundgren Honda, says that finding a cure for inventory means finding a vendor that eliminates the “all or nothing” mentality.
Weekly Newsletter
Get the latest automotive industry news and trends delivered straight to your inbox.
Social media has quickly become a major part of how dealerships connect with consumers, but JC Prats (aka The Good GM) uses it for more than just selling cars. The...
Every dealership has a process for selling cars and managing people. Top leaders get more out of those processes by starting with the attitude and energy they bring each day....
Car shoppers do much of their browsing long after most showrooms are closed. Most dealer websites let them view inventory and estimate a payment, but then ask them to wait...
Every showroom has slow stretches. The board sits empty, the lot stays quiet, and salespeople start waiting on evening and weekend traffic to save the month. Those hours are also...