Adults are not the only consumers that car manufacturers and dealers have to think about. Many times, an adult is purchasing a car with the intent to pass it along...
A Dealer can spend large amounts of money and energy on marketing campaigns, website development, and consumer-friendly technologies often overlooking other areas that produce success. In a recent interview, Mike...
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their...
The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in direct mail, on TV, in your...
With the variety of ways to connect with customers, on a multitude of platforms, data is showing a strong pull to the growing appeal of an instant live-chat and it's...
The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat. Don’t worry, they’ll be back; your...
Everyone knows engaged customers are much more likely to transact. Telling us more about that in today’s interview with Joe Gumm is Mike Dodd, President, and Chief Executive Officer, of...
Ford Motor Company sent a strong message to employees and the public this week, sending one of its top executives packing after investigations revealed incidents of “inappropriate behavior.”
The executive, Raj...
A dealerships' online engagement and technology needs to be keeping up with how customers are using theirs. Jim Roche, Division Vice President of Marketing and Managed Services at Xtime, wants...
Is your auto dealership in need of some updating? Are you worried about the potential loss of time and money if you need to close for construction? You’re not the...