Your dealership has value, but you have the same product as many other stores around you. So how do you escape the commodity trap? Brian Finkelmeyer, Director of Conquest with...
Regardless of your profession, chances are that you’ve been working on expanding and improving your self-brand, especially self-branding for car salespeople. Self-branding, in simple terms, just revolves around how other...
In the past couple of months, it is impossible to turn on a television or surf the internet without hearing about a new harassment case. Sexual harassment has always been...
There has always been a battle between what still works when it comes to the car buying process. Some say the way you greet customers makes a huge difference, as...
Competition is the catalyst that makes the world go around. It promotes innovation, stifles complacency, and brings out the best in our businesses. However, competition can also be extremely stressful....
The old saying that “practice makes perfect” is often attributed to America’s second President, John Adams. Whether or not he was the first to lay claim to this idea, it...
Does every car shopper want to handle the buying process all online? It depends on who you ask. In an interview with CBT's Jim Fitzpatrick, Ron Frey, Chief Strategy Officer...
The future seems bright for self-driving cars. A few years ago, the public was wondering if vehicles fueled by electricity were even possible. Now, the trend has turned to autonomous...
There are a few common skills that every Service associate can conquer that will intensely expand their relationship skills with customers. I call these “Customer Service Traits of Substance” and...