Tuesday, July 5, 2022
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Educate Your Buyers in F&I and Watch Profits Grow

Car buyers span generations and yet there are huge disparities in how much knowledge each generation has with regard to how financing a car actually works. Good news, though, as there are ways to keep your dealership profitable AND help provide valuable education to buyers to help earn their trust. A recent study conducted by […]
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Kristine Cain
Kristine Cain
Kristine Cain is a professional writer who loves the car business, hiking long trails, and the Steelers (not necessarily in that order). After finishing a degree in psychology at George Mason University in Virginia, she got her first taste of the dealer world working in the service department of a high-volume Honda store. Warned early on that the car business would ‘get in her blood’, it did and Kristine made the leap into F&I departments at several stores around the Washington DC area and later to an automotive information company in dealer sales. A veteran of over 20 years in B2B sales to dealers, she leverages that knowledge to help write within the dealer market. Kristine lives in Holly Springs, NC with her husband and family.

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